Head of Marketing

3 weeks ago


Blackpool, United Kingdom Higher People Full time

Higher People are a boutique recruitment agency specialising in the HR and Marketing professions. We are pleased to inform you of a new role that we are working on for one of our clients:
**Position**:Head of Marketing

**Salary**: £40,000 - £48,000

**Location**:Blackpool (based on-site)

**What's the background?**

Are you a senior marketer who prides themselves on being able to create strategic and tactical solutions to achieve commercial targets? Your tool kit is something you're incredibly proud of and now you want a role that allows you to truly make a big impact.

The Marketing Director is looking for a highly talented and commercially savvy person to help them drive more effective marketing principles into the department. Someone who doesn't need to be told what to do but take the initiative themselves and drive the performance (and subsequent results) of the team forward. You'll be working across a range of well-known brands in a primarily B2C environment.

**Responsibilities**:
This is a highly varied role, encompassing both online and offline marketing activities. Leading a small team and acting as the number two for the Marketing Director your focus will be to raise awareness of the brand, promote events, and drive sales purchases.

You will be adept at not only analysing the customer journey but maximising success through the marketing funnel from awareness through to consideration and, ultimately, purchase. You will constantly be asking the relevant questions to push the "why come to us versus x,y,z" mindset from the team, and ultimately translated to the customer.

**Experience needed**:
**Job Types**: Full-time, Permanent

**Salary**: £40,000.00-£48,000.00 per year

**Benefits**:

- Company pension
- Free parking
- On-site parking

Schedule:

- Monday to Friday

Ability to commute/relocate:

- Blackpool: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Digital marketing: 6 years (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person


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