Senior Marketing Technology Specialist

6 months ago

London, United Kingdom Back Market Full time

Back Market is the world’s leading refurbished electronics marketplace with a team of 650 people, powering operations in 21 countries (and counting).

Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

Be part of an exciting and growing international adventure that will change the way the world consumes tech.

This role requires a unique blend of analytical prowess, technical expertise, and marketing acumen to support our marketing objectives, enhance our martech stack, and lead initiatives in response to the digital marketing ecosystem's changes.

**YOUR MISSION (IF YOU ACCEPT IT)**:

- ** Martech Stack Management**: Evaluate, select, and manage marketing technology tools and platforms to ensure they meet our business requirements and are fully integrated into our marketing strategies. Oversee the martech stack's effectiveness, optimizing and updating as necessary.
- ** GA 4 Implementation**: Lead the transition to GA4, ensuring seamless tracking setup, data integrity, and reporting capabilities. Customize GTM configurations to align with our marketing goals and provide insightful analytics.
- ** Marketing Automation and Campaigns**: Design and implement marketing automation workflows that improve efficiency and personalize customer experiences.
- ** Data Analysis and Reporting**:Perform data analysis in a cloud environment (SQL) to uncover insights that inform marketing strategies.
- ** Cross-Functional Collaboration**: Work closely with marketing, sales, Product, and other departments to align technology solutions with business objectives. Facilitate the integration of marketing technologies with other business systems.
- ** Innovation, AI and Python coding**:Use Python task automation and improving operational efficiency; and AI/ML to unlock new business opportunities and drive revenue streams.
- T**echnical Support and Training**: Provide technical support for marketing technologies and train marketing team members on new tools and best practices to maximize their effectiveness.

As a crucial part of our Marketing team, you’ll be in charge of projects such us:
- ** SEO Regression monitoring and Automation**:Your remit will include the stewardship of a sophisticated tool designed to autonomously monitor SEO regressions and trigger necessary corrections, ensuring our SEO integrity.
- ** Identification and Tagging of Non-compliant Imagery**: Utilizing Cloud Vision technology, you will contribute significantly to our catalog quality by automating the process of tagging and removing unsuitable images.
- ** CRM Product Recommendation Enhancement**: Leveraging machine learning algorithms, you will design an advanced product recommendation engine to streamline CRM activation, optimizing our customer engagement strategies.

**YOU ARE IN THE RIGHT PLACE IF**:

- Master's degree in Marketing, Information Technology, Data Science, or a related field.
- Minimum of 5 years of experience in digital marketing in a similar role, with a proven track record of managing and optimizing a martech stack.
- Strong technical proficiency, including experience with Google Analytics (GA4), CRM systems, marketing automation platforms, and data visualization tools.
- Excellent coding skills, with the ability to develop custom automation and integration solutions (at least 3 years of experience with Pytho)
- In-depth knowledge of digital marketing principles, data privacy regulations, and the latest trends in marketing technology.
- Exceptional analytical skills, with the ability to translate complex data into actionable marketing insights.
- Strong communication and collaboration skills, with the ability to work effectively across teams and with stakeholders at all levels.
- Self-starter with the ability to work independently and as part of a team.
- English speaker.

**RECRUITMENT PROCESS**:

- Initial conversation with Lucie, Talent Acquisition
- Technical interview and live case study with Hafid, Director of Organic Growth & Analytics
- Business Interview with Marketing Directors
- Final Back Market Value Interview

**WHY SHOULD YOU JOIN US ? ✌**
- **A meaningful job**: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts
- **A meaningful company**: we became a mission-driven company in January 2022.
- **Be part of a worldwide growing company **based in Europe, the USA and Asia to face **great challenges**: you will have the freedom to innovate and adopt new ideas
- **Work alongside passionate experts**:who will share their knowledge and help you develop and g

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