Digital Marketing Manager

4 weeks ago

London, United Kingdom Leighton Taylor Consulting Full time

An exciting digital marketing opportunity has arisen within a leading independent accountancy firm.

The firm are seeking an enthusiastic Digital Marketing Manager with their finger on the pulse of new digital technologies, trends and best practices, who is keen to further develop their career in a supportive environment. Digital is a critical channel withinthe firm's marketing strategy, playing a crucial role in driving client awareness and understanding of the firm's capabilities and expertise, and also supporting brand positioning and providing a lead generation tool for client-facing teams. Reporting to theHead of Marketing Communications, you will work closely to evolve and implement the firm's digital strategy, including the look and feel and desired user experience of digital channels to support objectives. The role holder will be responsible for client-facingonline marketing initiatives, including the analysis, design, development, testing and implementation of web solutions. You will be expected to keep track of developments in online marketing, new media and communications trends and activities and make recommendationson how best to exploit these developments to meet the firm's objectives. Working with IT, members of the wider marketing and business development team, as well as outside vendors, the successful applicant will examine the business needs and goals of the firmand ensure web strategy is aligned with strategic priorities, and that the firm is differentiated from competitors. The role will also involve managing a marketing apprentice.
- Leighton Taylor promotes diversity, equality and fair treatment in all aspects of our work. It is our policy that as a provider of marketing and business development recruitment services, we will work to address existing inequalities, eliminate discriminationand promote equal opportunities and diversity. We translate this into all aspects of our everyday work and will aim to prevent discrimination or other unfair treatment against any of our staff or any users of our services regardless of gender, age, race, colour,nationality, ethnic origins, disability, sexual orientation or political and religious beliefs._

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