Content Lead

5 months ago

Lutterworth, United Kingdom British Association for Counselling & Psychotherapy Full time

BACP is the leading professional body for counselling and psychotherapy in the UK with around 67,000 members. We employ staff in a wide range of roles, from supporting our members to undertaking research or promoting the profession.

Benefits of working for us include 25 days annual leave plus Bank Holidays, flexi time scheme, pension scheme, health cash plan, Employee Assistance Programme. This role is open to applicants wishing to work flexibly.

Our content lead is responsible for developing and managing BACP’s content strategy and supporting the member service department in the sourcing, recommendation, collaborative commissioning and curation of ‘learning’ and ‘knowledge’ content. Ensuring the content developed by BACP is contemporary, innovative, relevant, supportive to members and aligns with the organisation’s strategic goals. Resulting in BACP maintaining the market lead and supporting a defined member proposition that improves member satisfaction, relevancy and retention.

This role work predominately alongside the member resources team in sourcing, recommending and evidencing presenters, contributors and speakers for knowledge and learning CPD. This is in line with the department content plans and the organisational strategy.

The role requires a person who is self-motivation, has a keen interest or knowledge of the mental health sector and has strong communication and relationship skills.

This role is particularly important in establishing relationships between the needs and wants of the membership and the curation of these into member resources.

This role is hybrid, and we would like for the post-holder to spend at least 1 day per week at BACP House in Lutterworth.

**Principal accountabilities**:

- 1. To be responsible for the creation and implementation of the departmental strategic content plan for the development and innovation of a cohesive content approach. Ensuring that identified content workstreams align with the organisation’s strategic goals.

2. Research, identify and recommend content through the sourcing of key specialists (SME’s) for all organisational CPD events and digital resources, ensuring recommendations meet the agreed aims and objectives of the relevant projects and workstreams.

3. Aligned with the content strategy, to research, identify and evidence the organisations content workstreams through the reviewing of received proposals. Make recommendations in relation to the priority matrix and allocating content to the most appropriate channel for building a strong content portfolio.

4. Identify, develop and maintain partnerships and collaborative working relationships with internal and external partners with the aim of identifying and maximising potential content delivery opportunities.

5. Pro-actively develop and contribute to cross association content focus groups, making links where appropriate to ensure identification of key themes resulting in the cohesive, accurate and accessible content delivery of member resources.

6. To work with journal editorial teams to understand planned content themes and to align internal content production to wider organisational communications where appropriate.

7. Conduct research and gather market data for the organisation to use to identify well-informed topics and themes and highlight any gaps in content creation.

8. Manage and implement metrics that actively measure the performance of the content delivered by the department against the organisational strategic goals.

9. Assist with the development and collection of relevant member service statistical data to inform the identification and development of current and future member products and services.
**Knowledge & Experience**
- A professional qualification or a minimum of two years’ experience in similar role.
- The confidence and capability to build strong relationships with key internal and external stakeholders.
- A clear communicator, with the ability to communicate and negotiate effectively with a variety of stakeholders and partners.
- Experience of researching and identifying key trends and making recommendations for new and innovative content relevant to the intended audience.
- An understanding of equality and diversity to ensure content is appropriate for intended audience.
- Empathy with and understanding of ethical values in relation to counselling and psychotherapy.
- Ability to work on own initiative and as part of a wider team, prioritise work with completing demands in a project management environment.
- Able to think strategically and translate this into workable solutions that can be easily and effectively communicated.
- Knowledge, experience and understanding of membership bodies is desirable.
- A knowledge and understanding of counselling and the wider professions is desirable.

**Job Types**: Full-time, Permanent

**Salary**: £41,483.00 per year

**Benefits**:

- Company pension
- Employee discount
- Flexitime
- Free parking
- On-site

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