Senior Marketing Communications Executive

5 months ago


Manchester, United Kingdom AJ Bell Full time

**Job Description**:
We are looking for an experienced Senior Marketing Communications Executive to join our brilliant marketing team based in Manchester.

As a Senior Marketing Communications Executive, you will be responsible for developing targeted and effective marketing campaigns to drive lead generation and engagement among our customer base of financial advisers.

You will also have advanced knowledge of using marketing automation tools, understanding how they work, how they can be configured to build segments and workflows, as well as how they can integrate with other systems, creating opportunities for efficiencies, data management, reporting and automation across the platform.

**What does the job involve?**

The key responsibilities of the role are as follows:
**Develop Targeted Marketing Campaigns**:

- Create and execute marketing campaigns to drive lead generation and engagement.
- Ensure campaigns are tailored to address the specific needs of financial advisers.

**Implement Account-Based Marketing Campaigns**:

- Design and execute account-based marketing campaigns to increase leads, account value, and customer loyalty.
- Identify key accounts and develop personalised marketing strategies to nurture and retain these accounts.
- Collaborate with the sales team to align marketing efforts with account management goals.

**Educate Sales Stakeholders**:

- Share marketing strategy and vision with sales stakeholders to create a shared understanding and collaboration.
- Provide training and resources to the sales team to enable them to effectively communicate marketing messages to customers.

**Website Optimisation and Conversion Rate Enhancement**:

- Work with the Web Analyst to conduct regular audits of our websites.
- Identify opportunities for increasing organic traffic and conversions.
- Champion website optimisation activities to enhance user experience and drive desired actions.

**Testing and Optimisation**:

- Collaborate with the Marketing Communications Manager to develop a testing roadmap for key conversion points, including forms and marketing landing pages.
- Implement A/B testing and other optimisation techniques to improve conversion rates.
- Monitor and analyse test results to inform future marketing strategies.

**Advertising Campaign Coordination**:

- Coordinate the delivery of retargeting campaigns across various channels with our ad agency.
- Ensure campaigns align with defined key performance indicators (KPIs) and objectives.
- Optimise campaigns to maximise outcomes and ROI.

**Sponsored Content Promotion and Distribution**:

- Implement sponsored content promotion on social media and other platforms.
- Monitor and report on the distribution of sponsored content to ensure it reaches the target audience.
- Meet defined KPIs for sponsored content campaigns.

**Data-Driven Approach**:

- Utilise data analytics tools to track, review, and report on marketing activity performance.
- Identify trends, insights, and areas for improvement.
- Make data-driven recommendations to optimise marketing strategies and achieve high ROI.

**We would like you to have**:

- 3+ years’ experience in Marketing communications.
- A degree-level qualification in Marketing or Business.
- Proficient experience of working with HubSpot or similar marketing automation platform.
- Proven experience in developing and executing B2B marketing campaigns, preferably within the financial services industry.
- Familiarity with account-based marketing strategies and practices.
- Excellent communication and presentation skills.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Ability to work collaboratively with cross-functional teams and stakeholders.
- Strong project management and organisational skills.
- Result-oriented mindset with a focus on achieving defined KPIs and objectives

**About Us**:
AJ Bell is one of the fastest-growing investment platform businesses in the UK offering an award-winning range of solutions that caters for everyone, from professional financial advisers, to DIY investors with little to no experience. We have 480,000 customers using our award-winning platform propositions to manage assets totalling more than £75.1 billion. Our customers trust us with their investments, and by continuously striving to make investing easier, we aim to help even more people take control of their financial futures.

Having listed on the Main Market of the London Stock Exchange in December 2018, AJ Bell is now a FTSE 250 company.

Headquartered in Manchester with offices in central London and Bristol, we now have over 1200 employees and have been named one of the UK's 'Best 100 Companies to Work For’ for five consecutive years.

There are opportunities for growth and professional development for employees wanting to progress within their career including induction training and our study support scheme which is part of our benefits package.

There is an active prog



  • Manchester, United Kingdom Network Marketing – Marketing Recruitment Full time

    Job Title: Marketing Communications Executive Location: Manchester, Hybrid **Salary**: £28,000 - £35,000 About Us: We are hiring on behalf of a leading law firm located in the heart of Manchester, dedicated to providing exceptional legal services to our clients across various sectors. Key Responsibilities:


  • Manchester, United Kingdom Network Marketing – Marketing Recruitment Full time

    Job Title: Senior Communications Executive Location: Manchester, Hybrid **Salary**: £28,000 - £35,000 About Us: We are hiring on behalf of a prominent law firm located in Manchester, renowned for dedication to delivering high-quality legal services to clients. Key Responsibilities:


  • Manchester, United Kingdom Refinery Marketing Communications Ltd Full time

    **Why choose Refinery?** We are a privately owned, integrated agency with a wonderful bunch of people, all with big ambitions. From beer pong to book club, we appreciate the importance of balance. Working alongside a supportive, collaborative team - you will be intrinsic to our growth. **Benefits**: CORE - 25 days holiday plus all UK public holidays -...


  • Manchester, United Kingdom Hazaar Full time

    Role Overview:Hazaar is committed to making circular consumption accessible to the 2.8 million students across the UK. As a Senior Marketing Campaign Executive, you will play a pivotal role in expanding our presence and influence within the student community across UK universities.You will lead the execution of dynamic, data-driven marketing campaigns...


  • Manchester, United Kingdom AJ Bell Full time

    **Job Description**: We are looking for an experienced Senior Marketing Communications Executive to join our brilliant marketing team based in Manchester. As a Senior Marketing Communications Executive, you will be responsible for developing targeted and effective marketing campaigns to drive lead generation and engagement among our customer base of...


  • Manchester, United Kingdom TalentVolt | Executive Search Group Full time

    We are seeking a talented Marketing Communications Specialist to join our team at TalentVolt | Executive Search Group. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to promote our services and attract top talent.Key Responsibilities:Develop and execute marketing campaigns across...


  • Manchester, United Kingdom Grace Media Full time

    Grace Media is an innovative and exciting Casino Operator, and we are looking for a vibrant Senior Communications Executive who’s looking to take the next step their career in marketing! The role requires an organised individual with a good level of grammar, a keen eye for detail and the ability to manage two junior team members as well as work...


  • Manchester, United Kingdom Caramel Talent Full time

    **Overview** The Senior Marketing Executive should be comfortable client facing and be at a level to be able to confidently design, strategise, oversee, and implement campaigns for their clients. Applicants should be an innate problem-solver, who invests time in understanding the client's industries and delve deep into their target personas. **The...


  • Manchester, United Kingdom Communications and Solutions Partners Group Full time

    Are you a passionate and driven individual looking to kick-start your career in marketing? Are you excited about learning and contributing to marketing strategies? We're seeking an enthusiastic Trainee Marketing Executive to be a part of our dynamic team! **Responsibilities**: - Develop and implement marketing strategies to promote products or services -...

  • Executive Assistant

    4 weeks ago


    Manchester, United Kingdom Unity Marketing Agency Full time

    Job Title: Executive AssistantUnity Marketing Agency is seeking a highly skilled and organized Executive Assistant to join our team. As an Executive Assistant, you will provide administrative support to our CEO and senior management team, ensuring seamless day-to-day operations and strategic initiatives.Key Responsibilities:Manage complex calendars, schedule...

  • Executive Assistant

    4 weeks ago


    Manchester, United Kingdom Unity Marketing Agency Full time

    Job Title: Executive AssistantUnity Marketing Agency is seeking a highly skilled and organized Executive Assistant to join our team. As an Executive Assistant, you will provide administrative support to our CEO and senior management team, ensuring seamless day-to-day operations and strategic initiatives.Key Responsibilities:Manage complex calendars, schedule...


  • Manchester, United Kingdom The Growth Company Full time

    The Growth Company’s (GC) Group Marketing team have an exciting new opportunity for a Senior Marketing Executive to deliver excellent marketing content, in line with industry best practice. You will manage the relationships and interactions with our partners on specific projects and take the lead in liaising with internal and external stakeholders to fully...


  • Manchester, United Kingdom CV-Library Full time

    Communications and Marketing Executive Location: Old Trafford, Manchester (Hybrid) Salary: £25,000 - £30,000 per annum (Depending on experience) Are you a motivated and creative professional ready to make a significant impact in higher education? Our client is seeking a Communications & Marketing Executive to join their dynamic and innovative...


  • Manchester, United Kingdom PHMG Careers Full time

    **Role**:Senior Marketing Executive **Location**: Manchester office, hybrid working **Package**:£45,000 - £60,000 (DOE) **Overview**: PHMG is on a journey of transformation. PHMG is building on an admired position as the world's leading audio branding agency to a multi-category managed business service provider delivering unprecedented levels of trusted...

  • Executive Assistant

    4 weeks ago


    Manchester, United Kingdom Unity Marketing Agency Full time

    Job SummaryWe are seeking a highly skilled and organized Executive Assistant to join our team at Unity Marketing Agency. The successful candidate will provide administrative support to our CEO, ensuring seamless communication and coordination between departments.Key ResponsibilitiesManage the CEO's schedule, including meetings, travel arrangements, and...

  • Account Executive

    6 months ago


    Manchester, United Kingdom JET Marketing & Design Full time

    Job Summary: **Duties**: - Support and assist the Account Managers - Build relationships with your clients - Prepare and process client briefs into the studio - Attend client meetings - Support new business ideas from initial brainstorming through to creating and putting together documents to support the new proposal - Ensure all deadlines are met and are...


  • Manchester, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

    Senior Marketing Executive Manchester City Centre Hybrid: 3 days in the office 2 WFH/ remote £Our client is one of the UKs most successful and best loved high street retail brands. An iconic brand, with a reputation for quality and exceptional customer experience. The story of this brand is something to be admired, they have secured a leading place in...


  • Manchester, United Kingdom Myinternalrecruiter.Com Ltd Full time

    **Who Are We?** We’re an award-winning financial planning practice with multiple offices across the North-West and Cheshire. We help people understand their life goals, dreams and objectives, and create an effective financial plan to help achieve them. Over the next decade, our aim is to assist 5000 families in attaining financial independence and...


  • Manchester, United Kingdom Hazaar Full time

    Job Description Hazaar: Senior Marketing Executive  About Hazaar: Hazaar is committed to making circular consumption accessible to the 2.8 million students across the UK. We empower students to adopt habits that positively impact their lives and the planet, throughout university and beyond. Through our combined digital and on campus presence we connect...


  • Manchester, United Kingdom Hazaar Full time

    Hazaar: Senior Marketing Executive About Hazaar:Hazaar is committed to making circular consumption accessible to the 2.8 million students across the UK. We empower students to adopt habits that positively impact their lives and the planet, throughout university and beyond. Through our combined digital and on campus presence we connect students to...