Key City Marketing Lead, London

6 months ago

London, United Kingdom On AG Full time

**In short**:
This role is a unique opportunity to craft and bring to life the brand’s vision in London - fusing performance and fashion through activations that create energy within the city and drive brand heat. Connecting with run and movement communities you will translate our brand priorities in a way that is culturally relevant to a wider audience and ultimately shape the future of run culture in the city. You will work seamlessly in a matrix structure; feeding into both Regional and local Marketing Teams.

**Your Mission**:

- Collaborate with the Local and Regional Marketing and Sales teams to develop the go-to-market plan and London Key City strategic plan. Work cross functionally with our DTC Ecomm and Retail teams, and B2B
- Wholesale team to build consistent omnichannel brand experience.
- Execute consumer marketing initiatives within the City - aligning with the EMEA and Sub Regional strategy across our product verticals and communities.
- Develop the London brand activation plan inline with the Key City strategy - working closely with the Brand Activation team.
- Bring to life our brand mission through a locally relevant lens - igniting the human spirit through movement - staying true to our brand DNA and running culture.
- Establish authentic brand partnerships and relationships to drive awareness and authentic brand positioning within the city.
- Obsess the consumer - develop deep affinity with the local culture and community, acting as our eyes and ears on the ground to feed insights and trends into the business.
- Manage, analyze, improve, and scale mechanics to drive engagement and business impact within London

**Your story**:

- You know the London scene in and out - you are well connected with a holistic consumer understanding of the city.
- You have experience building and executing trend relevant go-to-market strategies in the sports and lifestyle world.
- You bring a mix of brand marketing skills across brand development, brand strategy, brand direction, and brand storytelling.
- Experience building and executing trend relevant, consumer centric go-to-market strategy.
- Close affinity with running and sports communities within the city - knowing who and where they move.
- You are familiar with the lifestyle fashion world, are business development savvy, and combine it with knowledge on what cultural impact fashion has on communities.
- Experience working and developing partnerships - identifying and selecting collaborators to drive the brand.
- Strong communicator and relationship builder - working as part of a cross-functional team.
- Project management expertise to drive campaigns, product drops and activations within the city.

**Your story**:

- You know the London scene in and out - you are well connected with a holistic consumer understanding of the city.
- You have experience building and executing trend relevant go-to-market strategies in the sports and lifestyle world.
- You bring a mix of brand marketing skills across brand development, brand strategy, brand direction, and brand storytelling.
- Experience building and executing trend relevant, consumer centric go-to-market strategy.
- Close affinity with running and sports communities within the city - knowing who and where they move.
- You are familiar with the lifestyle fashion world, are business development savvy, and combine it with knowledge on what cultural impact fashion has on communities.
- Experience working and developing partnerships - identifying and selecting collaborators to drive the brand.
- Strong communicator and relationship builder - working as part of a cross-functional team.
- Project management expertise to drive campaigns, product drops and activations within the city.

**What we offer**:
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically - to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

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