Shopper Marketing Controller
2 weeks ago
At Beiersdorf, our understanding of care has always gone beyond skin care.
Our corporate culture and our success are based on the principles of openness, trust, mutual respect, cultural diversity, and internationality. On a societal level, we extend our care to our fellow human beings and the planet to contribute to the protection of the environment and the cohesion of communities. Care is therefore an integral part of our purpose and our corporate strategy.
We trust and support people who identify with our corporate culture and values, and who are enthusiastic, eager to learn, and keen to grow.
The Shopper Marketing Controller defines and leads the UK Shopper Marketing Strategy ensuring delivery of brand and commercial objectives.
**Your Tasks**:
**Business Strategy**
- Create, define and execute the overall Shopper Marketing strategy
- Overall ownership of the budget ensuring which retailers to invest in is strategically aligned with the business
- Contribute towards the Annual Business Planning process for the UK ‘Drive’ plan
- Execution through steering of mainly, but not exclusive to, the physical availability pillar of OPEX
**Leadership**
- Sets targets, leads and motivates employees to deliver excellent performance against those targets
- Maintain effective collaborative relationships with Sales, Marketing & Category teams
- Understands Brand strategy and guides its translation into execution
**Reporting**
- Updates regularly to the European sales team on key KPI’s such as number of displays
- Provides regular feedback to the UK Leadership team on the performance of Skin Moments
**Your Profile**:
- A leader with a strong ability to motivate a team
- Extensive experience at a Senior level in Marketing / Sales / Shopper Marketing
- Passionate and experienced leader with experience developing high performing teams
- Trusted and results driven person with optimism and passion about the business
**Additional information**:
At Beiersdorf, we embrace Diversity and aim to provide equal opportunities to all of our applicants - regardless of e.g. gender, sexual identity, nationality, ethnicity, religion or ideology, disability or age.
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