Head of Marketing

1 month ago

Bridgend, United Kingdom Clenergy EV Ltd Full time

Clenergy EV works within the fast pace, high growth, green tech sector. We develop software and provide services for the charging of electric vehicles.

The company is in its scale up stage and we now need a passionate an experienced individual to head up our marketing team.With a great team, market leading product and multiple blue chip customers we are ready to tell the world how good we are.....are you the person to help us do this?

Your day-to-day duties will include:

- Leading the development of all marketing plans.
- Ensuring the implementation of effective marketing strategies.
- Focusing on growing audiences and the uptake for products and services.
- Reviewing and reporting on all areas of the marketing strategies and its implementation.
- Developing the corporate brand identity in consultation with senior managers, executives, and partners.
- Managing creative agencies and retainer partners.
- Collaborating with senior team members across all departments to uncover insights and create innovative marketing and branding strategies.
- Identifying ways to grow the marketing department and secure resources.
- Sourcing talent to ensure the curation and retention of specialist skill sets across your teams.
- Monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI).
- Conducting strategic marketing analysis that will help guide marketing messages.
- Overseeing social media planning and execution.
- Consistently identifying new or expanded revenue opportunities and strategising the implementation of plans.
- Conception, development and implementation of marketing plans and strategies, product concepts and promotional programmes to drive interest and sales.
- Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.
- Ensuring that all current marketing and copyright regulations comply with accepted professional standards, policies, procedures, and legislation.
- Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behaviour framework.
- Efficiently managing annual marketing budgets.
- Routinely sharing strategies, progress, results, learnings, and relevant industry trends, with the broader team.

Are you a good fit for a Head of Marketing job?

To thrive as Head of Marketing, you will need to lead the core areas of the marketing department, including digital marketing, web-based content, offline and online media marketing, social media marketing and direct marketing. It would also be good to have the following knowledge and skills:

- Working knowledge of search engine optimisation (SEO), lead generation and affiliate marketing practices, techniques, and outcome expectations.
- Experience in leading your teams’ day-to-day duties and responsibilities, as well as project managing larger ad hoc projects.
- The ability to develop strong relationships with cross departmental team members to enable collaboration, advice sharing, and directional leadership where required.
- Excellent understanding of regulations, professional standards, policies, procedures, and legislation.
- The ability to use software packages competently, including Office 365 (Excel, Word, PowerPoint), Dot Digital, Mailchimp, Hootsuite, Social, Google Business Tools, including Analytics, Keyword Builder, Data Studio, umbraco, HubSpot, SEMrush, Adobe Suite and Vimeo.

Qualifications, Licences & Certifications needed for a Head of Marketing job
- Minimum 5 years’ experience in a marketing role.
- Minimum 3 years’ experience in a management role.
- Fluent level of both spoken and written English.

Advantageous but not required:

- A Chartered Institute of Marketing (CIM) professional diploma
- Or a qualification from the Institute of Data and Marketing

To be an ideal Head of Marketing, employers will be looking for those who can demonstrate:

- Strategic thinking and problem-solving abilities.
- Superior interpersonal and organisational skills.
- Confidence to use initiative.
- A positive and approachable manner.
- Good time management skills and the ability to prioritise.
- Excellent communication and presentation skills.
- Adaptability to change.
- Willingness to embrace new ideas and processes.
- Interest in developing your own skills and knowledge.
- The ability to be challenged on your advice and to accept criticism.
- Able to make quick but rational decisions when working under pressure.

**BENEFITS**:

- Up to 30 days annual leave per annum (plus bank holidays)

Private Medical
- Discounted gym membership with David Lloyd or Nutfield
- Retail discounts with the likes of Garmin and fitbit
- Free online parking
- Onsite gym
- Onsite canteen facility

Location

The role will be based in our office in Bridgend with some degree of flexible working.

SALARY

£40-60,000 pa

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