Marketing & Communications Executive
2 months ago
We’re the world’s leading data, insights, and consulting company; we shape the brands of tomorrow by better understanding people everywhere.
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.
Job Details
We are looking for a dedicated marketing and communications executive to join our marketing team and help us to accelerate Kantar Worldpanel’s position in the UK and Ireland. This role is critical to helping us to maintain and defend our position as the shopper and consumer behaviour experts in an extremely competitive marketplace. As the competition continues to increase, this role will be crucial in supporting the team to develop and implement the marketing strategy and initiatives to maintain and boost our position with clients and prospects.
In this role, you’ll have the opportunity to work with teams and stakeholders at all levels across the business. You’ll play a key role and be involved in a variety of different projects and initiatives that range from media relations and internal engagement to client communications, events and product campaigns, giving you valuable experience across the full marketing mix.
You’ll have support from the full team to develop and implement initiatives that help us to raise awareness of our products and services with new and existing clients. As experts in shopper and consumer behaviour, you’ll learn all about the retail market, shopper attitudes, trends and more and you’ll be able to put that to use as you help raise our brand awareness in the market to attract new prospects and customers.
This role will report into the Communications Manager, and you’ll be joining a small but successful marketing team who can’t wait to welcome you.
Key responsibilities
Internal & external communications
Working alongside the Communications Manager to:
- Support with coordination, reviews and edits of media partnership submissions
- Support with creating compelling content for social media
- Support with multimedia content (such as videos, podcast recordings etc) including coordination, briefing, delivery, reporting
- Maintain and manage the marketing pages for the intranet including regular updates, new page builds, development, etc
- Create and maintain the internal digital signage, identifying compelling content and regularly updating messaging working with motion designer to create impactful designs
- Assist with maintaining and building internal engagement with our content on our internal social platform, Viva Engage
- Providing communications and support to the Culture Club with their events and activities
- Supporting coordination and running of various town halls
Events/Client engagement
Working alongside the Offer Marketing Manager to:
- Support with event logistics such as drafting copy for event overview, invites, web registration page, social media posts, coordinating stakeholders, etc
Marketing campaigns
Working alongside the Senior Product Marketing Manager to:
- Conducting market and competitor analysis
- Support with creation of sales enablement material
- Contributing ideas and assist to implement marketing campaigns
Other duties including
- Assisting with organisation of stakeholders, workshops, etc
- Coordination with designers
- Other duties as required
Capabilities and experience
- Excellent written English skills with the ability to write, edit and proof to a very high standard
- Ability to work with multiple collaborators and priorities
- The ability to adapt quickly, establish credibility and maintain strong working relationships at all levels in a proactive manner.
- Strong attention to detail, ability to work on own initiative and enjoy working and excelling as part of a team
- Continually seeks to improve and innovate
- Collaborative approach to work
- Ability to work in fast paced environment
Kantar benefits
- 25 days holidays plus your birthday off
- Option of flexible hybrid working
- Employee Assistance Programme
- Private Medical & Dental Insurance
- Eyecare Vouchers
- Life Assurance & Income Protection
- Cycle to Work Scheme
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We want to build an equality of opportunity in a fair and encouraging working environment where people feel included, accepted an
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