Marketing Assistant

7 months ago


Ballymena, United Kingdom Bob & Berts Group Limited Full time

**The Company**:Bob & Berts is one of the UK’s fastest growing high street coffee and food chains, founded in Portstewart, Northern Ireland, in 2013. Since then, we’ve grown across Northern Ireland, Scotland, and England.

This person will have the opportunity to work alongside an enthusiastic, likeminded team of individuals who all share the same passion of turning the UK blue and yellow. Due to the nature of the role, this position may suit someone wishing to work part-time hours, we are recruiting with an open mind and can discuss further arrangements at interview stage.

**Location - **Bob & Berts HQ, First Floor 39-41 Ballymoney Street, Ballymena, BT43 6AN

**Key Responsibilities**:

- **Campaign Development**: Assist in the development and implementation of comprehensive marketing plans and campaigns.
- **Content Creation**: Help create and edit engaging marketing materials, including print materials, social media posts, and video content.
- **Event Support**: Support the planning and execution of new store openings and company events, ensuring all marketing activities are well-coordinated and executed.
- **Performance Analysis**: Analyse and report on marketing opportunities and event performances, providing insights and recommendations for improvement.
- **Social Media Management**: Create, schedule, and manage content across various social media platforms (Facebook, Instagram, Twitter, TikTok, LinkedIn), and assist in the daily management of these accounts by responding to comments, messages, and feedback.
- **Website Maintenance**: Assist in the management and maintenance of our website using WordPress, ensuring content is up-to-date and performing weekly e-commerce order postage tasks.
- **Menu Promotions**: Assist in the creation and promotion of new menu items, seasonal offerings, and special deals across various marketing channels.
- **Local Outreach**: Develop and maintain relationships with local businesses and community organisations to enhance brand presence and collaboration opportunities.
- **Customer Engagement**: Implement strategies to engage with customers both online and offline, ensuring a consistent and positive brand experience.
- **Feedback Collection**: Collect and analyse customer feedback to improve marketing strategies and enhance customer satisfaction.
- **Event Coordination**: Plan and execute promotional events such as food tastings, pop-up events, and partnerships with local food festivals and markets.
- **Brand Consistency**: Ensure all marketing materials and communications align with the brand’s voice, style, and messaging guidelines.
- **Health and Safety Regulations**: Ensure all marketing activities comply with food safety standards and health regulations.
- **Influencer Partnerships**: Identify and collaborate with food and lifestyle influencers to promote the brand and its offerings.
- **Sustainability Initiatives**: Promote any sustainability practices and initiatives of the company, such as local sourcing or eco-friendly packaging.

**Personal Attributes**:

- **Team Player**: Ability to work collaboratively within a team environment.
- **Proactive**: Take initiative and is eager to learn and grow within the role.
- **Adaptable**: Able to thrive in a fast-paced, dynamic work environment.
- **Communicative**: Strong verbal and written communication skills with the ability to develop engaging captions, blogs and marketing material.
- **Creativity**: Keen eye for detail.
- **Market Awareness**: Keeping up to date with social media and marketing trends to find new and exciting ways to promote the brand.

**Benefits**:

- Opportunities for professional development and career advancement.
- A supportive and inclusive work environment.
- Company Pension Scheme.
- Staff discount.

So, if you are full of creative ideas and able to bring them to life, then we would love to hear from you

**Job Types**: Full-time, Part-time, Permanent

Pay: £23,000.00-£25,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Company pension
- Discounted or free food
- Employee discount

Schedule:

- Day shift
- Monday to Friday

Ability to commute/relocate:

- Ballymena, BT43 6AN: reliably commute or plan to relocate before starting work (required)

**Experience**:

- Marketing: 1 year (required)

Work authorisation:

- United Kingdom (required)

Work Location: In person



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