Copywriter

2 weeks ago


London, United Kingdom FXCM Full time

**Vacancy No**
- VN787

**Employment Type**
- Regular Full-Time

**Location**
- London

**Job Details**
- We are looking for a Copywriter to help us strengthen our brand identity across all customer touchpoints via range of channels. Working as part of the Marketing team, you will help us articulate why FXCM is the best broker to invest through, communicating it to both current and future clients. You will be using your expertise to convert our target audiences by drafting content that is compelling, personalized and effective, but also ensuring it complies with local regulation.**Principal Duties & Responsibilities (including but not limited to)**:

- Collaborate with different teams from concept development to delivery of final content ensuring full compliance with regulatory requirements
- Understand business needs and support wider teams with fresh ideas and content concepts to meet them
- Take the lead on our brands tone of voice ensuring messaging aligns to this
- Revise copy based on client feedback and metrics defined to measure campaign success
- Proactively find new content opportunities across the website through SEO tools and independently deliver work with evidence of a positive impact
- Conduct your own research to better understand financial markets, FXCM’s platforms, product offering and trade execution
- Stay well versed of content marketing trends and the competitive landscape, including utilising new AI technologies to generate working drafts

**Critical Knowledge, Skills**
- Exceptional creative talent
- Experience in copywriting
- Strong written skills, spelling, grammar and punctuation as well as verbal English is essential
- Proven financial copywriting experience that meets FCA guidelines is a plus
- An appetite for trading and understanding of financial markets
- Must be able to work in a fast paced, global facing environment
- Outstanding organisational skills, excellent attention to detail and able to work to deadlines
- Proactive and able to take your own initiative
- Be persuasive in discussions with stakeholders explaining your work and decisions, backed up by data
- A demonstrable understanding of SEO best-practices, including experience in using SEO tools such as Conductor and Google Search Console
- A demonstrable experience of creating multi-channel copy and digital content

**Qualifications & Experience**
Essential:

- University Degree (preferably involving marketing, journalism, communications or finance)
- 2+ years of experience in a communication role, preferably in the financial industry

**Hours**: Full time; 40 hours per week; Monday - Friday


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