Head of Distribution

2 months ago

London, United Kingdom IPS Group Full time

We are seeking a senior marketing leader to drive the marketing strategy for this Insurers specialty business units in the UK, with the strategic objective of deepening client relationships and achieving business production goals and growth ambitions.

Reporting to the Head of Marketing Communication in the UK, you will manage a team of marketing business partners to develop and implement the marketing strategy and budget for the Global Business unit. This includes assigning responsibilities to ensureappropriate level of support for the business division, maintaining role clarity, offering regular opportunities for growth & development, and establishing a continuous conversation cadence in order to provide/receive ongoing feedback.

You will manage key senior executive stakeholder relationships including CEOs, CUOs in the division and other senior experts.

Responsible for sharing this company's story of growth and digital transformation through compelling digital content, campaigns, thought leadership and the delivery of impactful go-to-market plans, and the following deliverables. Responsible for:

- Interpreting (external) business needs, consulting division leaders and client management heads, and influencing decisions to select the most effective tactics to meet specific business or marketing objectives.
- Defining the marketing strategy, plans and activities to meet business unit(s) premium growth and retention strategies. Develop marketing budget for business units, including multiple autonomous brands.
- Create marketing campaigns and oversee go to market activities, campaign management and analytics to effectively convey core messages.
- Work closely with the wider UK Marketing Communication team to deliver end-to-end marketing program and ensure integrated MarCom support being performed
- Steer the development of marketing materials such as brochures, newsletters, advertisements, films, sell sheets, presentations and digital content targeted to clients and prospects.
- Build, manage and lead the sub section of Dist. & Portfolio Marketing team. Effectively appraise and manage individual performances of the team

10 years marketing experience, with at least 5 of those gained within the insurance industry is required

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