Conversation Channels Product Specialist

4 weeks ago


Gaydon, United Kingdom Jaguar Land Rover Full time

WHAT TO EXPECT

This role has a significant part to play in ensuring our Conversational Channels deliver a consistently on-brand Customer-Centric Experience. We are transitioning to a technology stack globally that allows us to simplify the process to serve our customers & prospects allowing our people to focus on the ensuring we are delivering a timely modern luxury experience. We are seeking a self-starter to come and join the Marketing Technology team to help our maturity in the Conversational Channels space whilst starting to grow our own knowledge and expertise.

Key Roles and Responsibilities

Collaborate with cross-functional global and market teams to understand business requirements and shape a modern luxury Conversational Channels experience

Prioritise Customer Love in the delivery of incremental functionality and features, managing a backlog of demand for new and improved Conversational capabilities

Lead the development team/s on the configuration, customisation, and delivery of Conversational Channels to ensure timely and high-quality delivery of channels to markets.

Utilise reporting and analytics tools to monitor key performance metrics globally and at market level, identifying opportunities for improvement and growth

Work with matched pair in Digital to make technology recommendations which best complements the to-be technology stack

WHAT YOU'LL NEED

Significant experience delivering capabilities on conversational channels (Web Chat, WhatsApp, Social Messaging)

Experience delivering new SaaS capabilities

Understanding of digital tools / platforms (CMS, CRM, Analytics, etc.)

Strong project management background.

Strong interpersonal/communication skills, including ability to support cross functional relationships and communicate effectively at all levels.

WHAT TO EXPECT

This role has a significant part to play in ensuring our Conversational Channels deliver a consistently on-brand Customer-Centric Experience. We are transitioning to a technology stack globally that allows us to simplify the process to serve our customers & prospects allowing our people to focus on the ensuring we are delivering a timely modern luxury experience. We are seeking a self-starter to come and join the Marketing Technology team to help our maturity in the Conversational Channels space whilst starting to grow our own knowledge and expertise.

Key Roles and Responsibilities

Collaborate with cross-functional global and market teams to understand business requirements and shape a modern luxury Conversational Channels experience

Prioritise Customer Love in the delivery of incremental functionality and features, managing a backlog of demand for new and improved Conversational capabilities

Lead the development team/s on the configuration, customisation, and delivery of Conversational Channels to ensure timely and high-quality delivery of channels to markets.

Utilise reporting and analytics tools to monitor key performance metrics globally and at market level, identifying opportunities for improvement and growth

Work with matched pair in Digital to make technology recommendations which best complements the to-be technology stack

WHAT YOU'LL NEED

Significant experience delivering capabilities on conversational channels (Web Chat, WhatsApp, Social Messaging)

Experience delivering new SaaS capabilities

Understanding of digital tools / platforms (CMS, CRM, Analytics, etc.)

Strong project management background.

Strong interpersonal/communication skills, including ability to support cross functional relationships and communicate effectively at all levels.



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