Senior Digital Creative Strategist

3 weeks ago

London, United Kingdom Universal Music Group Full time

Music is Universal

It’s the passionate and dedicated team at Universal Music who help make us the world’s leading music company. From A&R to finance, legal to digital, sales to marketing, Universal Music is the place to grow and develop your career within a truly commercial and innovative business that leads in everything it does.

The A Side: A Day in The Life

Polydor is an incredibly hard working and passionate record label. Every staff member lives and breathes what they do and the determination to succeed and deliver for our artists is unrivalled. You would be joining a forward-thinking team that knows the rate of change in the industry and gets ahead of it. We want someone that can come in and deliver amazing campaigns for an incredible roster. We need a team player, great communicator, and positive thinker.

The B Side: Skills & Experience

Be Influential

The Senior Digital Creative Strategist is responsible for developing and engaging fanbases online through effective content. They are tasked with communicating an artist’s identity across all their social channels, and in turn growing their overall audience and engagement.

They will have an assigned roster of artists that lean towards the Alt/Pop genre, and will be wholly responsible for the artists digital campaign strategy.

This involves
- Setting the audience growth and engagement strategy for your assigned roster to give each artist consistent momentum from online channels
- Pitch for editorial placement of your assigned roster to social partners such as TikTok, and work closely with the creators team on developing a strategy for each artist
- Identify content opportunities with the marketing teams and commission social first content to ensure persistent growth and high engagement across artist touchpoints
- Work with each artist on your roster to establish their online tone and tell their story through social channels
- Fuel growth of our singles & artist brands via creative influencer and creator partnerships
- Work with other internal UMG functions like International or Globe to elevate campaigns
- Be able to plan and execute interesting activations between artists and creators that cut through online
- Report social growth and engagement to the label across assigned roster regularly to the label across all relevant metrics (social, CRM, video consumption etc) and know the audience profile of each of our fanbases
- Carry themselves with seniority and be a excellent role model on the team to junior strategists

Be Digital

Responsible for every online touchpoint for an artist and digital hygiene across socials and the web

This includes:
eCRM - direct to fan communications
- Analysing results and feedback for future campaigns
- Ensuring we’re capturing data at all opportunities, particularly working with contacts in the live sector
- Seeing data capture initiatives through from ideation to completion, which includes fulfilling competitions, coordinating terms and conditions, and measuring effectiveness

Commercial focus
- Conceiving and briefing initiatives to drive followers across streaming services, including YouTube subscribers, Spotify followers, Apple Music Pre-adds and more
- Drive e-commerce success through social media and websites
- Maintain artist owned playlists across major streaming services
- Optimise YouTube to ensure peak visibility and performance of our videos

Websites and Tech
- Oversee the creation of websites, working with internal templates and external agencies
- Brief and oversee splash page creation for key campaign moments
- Maintain artist websites
- Tracked link management
- Use consumer data and research to identify new opportunities and communicate to the marketing and promotions teams
- Understand how different audiences engage online and devise audience appropriate digital engagement initiatives

Be Social Media Savvy
- Help produce content days
- Create assets and tools which are cut through the noise online
- Mentor artists on best practices and uses of social media
- Identify influencer opportunities and partnerships
- Engage with audience appropriate influencers to help grow our artists fanbases
- Read social media data and understand what success looks like in a social space
- Work with the Senior Social Media Manager and Head of Audience to recruit and manage external social media resource across your roster (agencies/freelancers) when needed
- Feedback on social media plans
- Feedback on regular reports
- Be their key label contact for all things on the project
- Collaborate on content opportunities

Be Strategic
- Build and maintain relationships across the industry with social networks, digital agencies, podcasts, influencers, and anyone else that will help us build audiences for our artists
- Work closely alongside the Streaming & Commerce team to manage relationships with YouTube, Soundcloud and other DSPs where necessary
- Integrate new digital deals/partnerships into marketing and prom

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