Digital Marketing Director

3 weeks ago

Burgess Hill, United Kingdom Park Cameras Ltd Full time

**The Company**

Park Cameras is a leading independent specialist photography retailer, with state-of-the-art stores in Burgess Hill and central London. We aspire to sell great kit, at great prices, with honest advice and always with a smile. As well as selling the latestgear, we buy & sell used equipment and offer a wide range of photo printing services and photographic courses. We offer unrivalled customer service and superior product knowledge, maintaining a range of more than 15,000 new and used products with next-daydelivery available through our fast-growing internet business. Established over 50 years ago and recently employee-owned, we now employ over 65 people and have won over 100 customer service awards.

**The Role**

**The Person**

An interest in photography, and a natural enthusiasm for acquiring technical knowledge of new cameras, lenses and accessories, would be extremely beneficial (but is not a necessity). With a small in-house development team, experience of technical developmentis essential, and a working knowledge of web development would also be extremely beneficial (but not a necessity).

**Key Responsibilities**

**Strategy**
- Plan and execute the multichannel marketing strategy for the company
- Develop regular insightful analysis and reporting on web analytics and establish appropriate business plans as a result
- Budget management - achieve revenue and margin targets whilst managing marketing spend within agreed budgets
- Overseeing the company’s strategy for content development, maintaining an integrated online/offline marketing content calendar
- Oversee the implementation of the online and offline marketing strategy
- Develop a brand strategy

**Acquisition**
- **Paid search** - manage PPC strategy, including management of web agencies, focussed on understanding product-line profitability and ROI by product
- **Natural search** - manage the SEO strategy including keyword selection and monitoring, and developing strategies to improve SERPS results
- **Affiliates** - develop a profitable business plan for working with appropriate affiliates
- **Media buying** - negotiating best-value online media and oversee offline marketing expenditure

**Conversion**
- **CRO -**review and analyse current performance (A/B testing, call to action, copy quality, heatmaps, colours etc.)
- **CJO -**mapping potential obstacles and opportunities to improve customer journey and build long-term customer relationships

**CRM**
- **Social media** - managing the company’s existing social media presence, on Facebook, Twitter & Instagram and other new platforms as required
- **Reviews** - managing and developing strategies for product and company reviews

**Website**
- Developing and managing all aspects of online marketing campaigns
- CMS - ensuring products are promptly and accurately uploaded with fresh unique content

**USED**
- Work with commercial team to provide expertise on industry best practices and principles to generate and implement new sales and marketing initiatives to increase sales and profitability

**Team Management

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