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Content & e Mail Marketer
2 months ago
**Content & E Mail Marketer**
**London - SW6 (Hybrid)**
**Permanent**
**The opportunity**
This role reports to the Senior Acquisition and Retention Manager but will work closely with our Marketing Operations team for data segmentation, our Events Marketing teams and other specialist roles to develop lifecycle marketing campaigns focusing on the entire end-to-end customer value journey (CVJ).
**Key Responsibilities**
Management of marketing lists in collaboration with Marketing Operations
Ownership of and responsible for creating the external newsletters
Perform A/B testing to continually learn and improve on campaign results
Measure results and optimise lead nurturing workflows
Work with key stakeholders and assist with copy to deliver compelling propositions and marketing messages that resonate with the target audiences
Deliver marketing activities on time and within budget, with a core focus on lead generation & retention
Ensure campaign materials are shared with key stakeholders
To ensure GDPR regulations are adhered to across all aspects of the role
KPIs & SLAs
Drive stakeholder strategy and campaign planning by analysing performance and KPIS
**Key Working Relationships**
Senior Acquisition & Retention Manager
Senior Marketing Manager
Content Marketing & Social Media Executive
Digital Portfolio Director
**Your Competencies**
Strong written and verbal communication skills; able to communicate clearly and effectively with internal and external stakeholders; flawless spelling and grammar
Highly analytical, creative, and versatile marketer with a passion for digital
Strong insight and analysis experience. Able to distil and present complex information in an interesting and accessible way
Able to work collaboratively and sustain effective working relationships with colleagues, partners, and clients
**Your Experience**
Excellent written communication and copywriting skills
Good understanding of marketing principles
Marketing automation and platforms (Pardot)
Microsoft Dynamics CRM knowledge
Some HTML experience but not essential
General knowledge of Microsoft Office essential
GDPR regulations
**Your knowledge**
- Proficiency in marketing automation technology
- Familiarity with analytical and database tools
- Strong project management skills
**Your Qualifications**
- Holding a professional marketing qualification will be advantageous
**What You’ll Bring**
- Passionate about marketing
- A proactive, ‘can-do’ approach to work
- First class organisation skills
- A team-focused approach to work
- Ability to work independently
- Support the day-to-day management of marketing systems
- Ability to work under pressure and deliver to deadlines
- A desire to deliver high quality work and constantly looking to improve outputs
- Able to think creatively and has a willingness to put forward ideas
- Would suit an ambitious individual with a desire to progress and take on more responsibility
- A creative spirit
**Job Types**: Full-time, Permanent
**Salary**: £40,000.00-£45,000.00 per year
**Benefits**:
- Company pension
- Work from home
Schedule:
- Monday to Friday
Work Location: Hybrid remote in London
Reference ID: Content and E Mail Marketer
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