Demand Generation Leader

2 weeks ago

Reading, United Kingdom Enghouse Full time

**Who we are**:
Established in 1984, Enghouse Networks, a subsidiary of Enghouse Systems Limited (TSX:ENGH) has grown into one of the world’s most reliable telecommunications technology and solutions provider.

Our commitment is to successfully deliver solutions that can enable digital transformation, ultimately building a connected global community.

From edge to cloud, we support service providers to plan, design, engineer, monitor, protect and simplify network complexity in a vendor-agnostic NFV and SDN ecosystem.

Our portfolio of solutions can enable services and revenue from 5G, IoT, AI and Cloud TV technologies.

**The Role**:
We are looking for a Demand Generation Leader for EMEA to join our rapidly growing global marketing team.

This role requires a savvy marketer with strong business and technical acumen. You will succeed if you are the type of person that understands how to work with sales at all levels as well as other internal business stakeholders. Creating alignment among the teams while building processes that scale is key. Having a revenue-based mind-set where you make informed decisions based on revenue targets is also crucial. This role will work with marketing, sales, partners, content, and brand/design teams to accomplish business objectives. _This is a Hybrid position._

**Success Means**:

- **Planning**: Lead the planning, design and the execution processes of demand generation digital programs (acquisition, expansion, retention, pipeline acceleration, win-back, etc.)
- **Collaboration**:Coordinating and aligning with internal stakeholders, including Sales, Product, Demand Generation to ensure that lead quality is at par with our target audience.
- **Measuring and Improving**: Measuring the ROI from the demand generation programs and ensuring that results are in alignment with departmental goals

**Responsibilities**:

- Create and drive comprehensive digital marketing campaigns and programs to support sales to reach revenue goals on our suite of collaboration solutions.
- Partner with Sales to create and execute segment and account-specific growth strategies and plans to increase customer engagement, improve relationships, build brand equity, drive faster closes, and improve win rates.
- Establish and maintain a deep understanding of customer segments/personas, market intelligence, and team dynamics based on sound internal and external customer insights.
- Track, measure, and analyze campaign performance to constantly improve overall program effectiveness and increase the impact of marketing on revenue and profitability.
- Define and maintain segment profiles across the business along with persona-specific needs and considerations per segment.
- Initiate compelling co-marketing campaigns that drive new business and/or new partnerships.
- Manage the design and execution of multi-channel integrated campaigns.
- Assist the content team in developing and evolving messaging and collateral.
- Promote and assist with event management, including webinars, in-person events, etc.
- Institute a continuous improvement cycle for all marketing efforts and provide weekly, monthly, and yearly reporting against established KPIs.
- Create full lifecycle nurture campaigns.
- Execute all initiatives ensuring compliance with governing laws, clients, and vendors.
- Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms

**Skills**:

- Demonstrated success in generating qualified inbound leads through integrated multi-channel campaigns.
- In-depth understanding of personas, segments, verticals and buyer journeys.
- Ability to understand high-level demand generation, and sales strategies, and translate them into KPI’s aligned with the department goals.
- Excellent understanding of outbound and inbound campaign strategy.
- Exceptional and effective oral and written communication skills.
- Able to work independently or as part of a team, with strong attention to detail and an ability to multitask.
- Detail-oriented and an excellent problem-solver.
- Excellent project management skills and understanding of brand and content marketing best practices.
- Comfortable working remotely as part of a global team.
- Proven ability to meet deadlines under pressure.

**What you bring**
- 3+ years of Telecom industry experience. Preferably in OSS & BSS
- Bachelor’s degree in marketing or a related field and 3+ years’ B2B experience, including 2+ years in a B2B marketing manager, product marketing, brand manager, market research, etc, role.
- Hands-on experience in developing and executing segmented and targeted marketing campaigns with strong value propositions to drive awareness and demand generation.
- Proven success in developing and executing research to uncover customer needs and considerations and then transforming the findings into recommendations.
- Experience in KPI measurement and analytics
- Ability to navigate and generate data insight

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