Programmatic Manager

3 weeks ago

Acton, United Kingdom Zenith Global Full time

**Company Description**

We think big. And act bigger. Stay versatile and interconnected. We approach everything with an inventive spirit and rigorous mindset. Individually we’re great, but as a team we’re unstoppable. Together, we seek out opportunities, frame problems and solvecomplex challenges. Our collective brilliance exposes breakthroughs. Our capability unleashes creativity. We pursue a new perspective and deliver a new kind of ROI.

Zenith Global are the central team, primarily based in London, supporting our local Zenith markets, leading new business efforts, developing thought-leadership, and driving network development for our 250 offices across 95 countries with over 8,000 staff worldwide.

We house a large team of multi-faceted communications planners, digital and innovation specialists and client leadership teams. Our global client portfolio comprises a range of category leaders including Reckitt, TikTok, Edrington, Coty, Electrolux and Nestlé.

LVMH Group is the world leader in luxury, from fashion & leather goods to perfumes & cosmetics with renowned global names such as Dior, Louis Vuitton, Bulgari, Rimowa and others. The family-run group strives to ensure the long term development of each ofits Houses in keeping with their identity, their heritage and their expertise. There are 76 Houses within the group across 6 divisions: Wines & Spirits, Fashion & Leather Goods, Perfumes & Cosmetics, Watches & Jewellery, Selective Retailing which includesbrands such as Sephora, as well as another division which includes hotels and vineyards.

Key Responsibilities
- The Programmatic Account Manager is responsible for all aspects of Programmatic & Direct Display/Video campaign implementation. This involves managing multiple accounts, maintaining best practice implementation for optimisation and campaign set up.
- Understand and effectively communicate our programmatic value proposition, technology, and processes as related to the growth of current and prospective agency accounts.
- Manage Direct display and video activity with premium publishers in multiple markets
- Execute and manage his/her client portfolio effectively using demand side platforms:

- Oversee and manage his/her daily client portfolio campaign maintenance including communication, campaign setup, troubleshooting and reporting as well as managing the programmatic executive support.
- Oversee/work with agency stakeholders to manage, implement and deliver wider client project on the likes of DMP, dynamic creative, multi-touchpoint attribution etc.
- Identify, assess and implement opportunities that will drive the programmatic campaign for his/her client portfolio forward.
- Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines.
- Supporting the Programmatic Director on areas that will further the Zenith Media programmatic offering (e.g., improving campaign operation efficiency such as reporting automation, developing process/service such as new product adoption, working on awardentries and case studies).
- Attend relevant internal, client, tech and supplier meetings as appropriate
- Design measurement solutions that demonstrate the efficacy of campaigns
- Create documents to showcase performance and provide in -depth analysis of results
- Line management of programmatic account executives, with responsibility for their wellbeing, workflows and learning and development.
- Cascading best practice down to programmatic account executives, inclusive of financial due diligence and the completion of administrative tasks.

**Qualifications**

Key Qualifications
- Strong Programmatic knowledge and skills, minimum 3 years’ experience in Programmatic trading with a proven track record in managing successful campaigns
- Strong Direct media buying knowledge with a proven track record in booking and managing direct display and video activity with premium publishers successfully
- Experience with global Programmatic campaign planning and activation
- Experience working with clients in fashion, retail and luxury brands desirable but not essential
- Self-driven, results-oriented, solutions-focused with a positive outlook
- Proficient in multiple DSPS and extensive knowledge of the RTB and wider programmatic landscape
- Effective at people management and compliant with following policies and practices in line with the talent team. Good knowledge around recruitment, performance management best practice, motivation, development plans and issue resolutions
- Advanced communication and writing skills - working across the team, within the wider agency, with clients and media owners
- Strong analytical thinking, presentation and mathematical skills (knowledge)
- Demonstrated critical thinking and problem -solving abilities.
- Consistently over-delivering on client objectives
- The ability to meet deadlines in a fast-paced environment; working under pressure and prioritise workload
- Excellent project management skills to prioritise tasks
- Be confident working with numbers and large amounts of data
- Be able to adhere to processes and best practices
- Highly organized, capable of working independently and as part of a team

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