Field Marketing Activator Midlands

2 weeks ago

Birmingham, United Kingdom Red Bull Full time

**Company Description**:
**Red Bull UK is recruiting for a Field Marketing Activator for 5 months to be based across the Midlands, UK.**

Give wings to people and ideas by getting them to consume Red Bull every day. Drive awareness and grow consumption of Red Bull products, both the can and the media business. You will support the Field Marketing team and help deliver the 2024 regional business plan during the busy summer months as well as deliver brand activations at 3rd party events. Executing branded vehicle activations, you will build and activate relationships with opinion leaders and local communities. One of the aims of the internship is to bring national brand campaigns close to consumers in the region and activate with image driving outlets. You will drive trial of the product through innovative sampling initiatives. This isn’t your average 9-5 office job as you will be out in the field ensuring Red Bull is relevant and present in the right places on any day of the week and at a time when people need energy. This is a paid internship. The internship runs from the 10th June 2024 to 1st November 2024. You must be available for the whole duration of the programme.

**THIRD PARTY SUPPORT PLAN: SPORT AND CULTURE EVENTS**

Execute an innovative 3rd party support plan, that spans the full term of the internship, demonstrating Red Bull giving wings to regional scenes and individuals in the moment of need.
Be the primary contact for regional 3rd party relationships; handling all logistics, ensuring a smooth and reliable execution of Red Bull’s support that delivers on Marketing and Sales KPIs.
Support with the delivery of Red Bull’s integration at third party events; managing on site brand plans, athlete activation and sales distribution points

**IMAGE DRIVING DISTRIBUTION**
Supporting the national Image Driving Distribution strategy ensuring Red Bull is available at influential Sport and Culture venues.
Activations within Image Driving Outlets.
Working closely with the Field Marketing Specialist’s to identify new influential accounts in the region and to determine the best approach to win and maintain relationships.

**FIELD ACTIVATIONS**

Supporting the delivery of the Event Vehicle programme though identifying opportunities in the region and executing pop-up activations.
Working closely with the regional Field Marketing Specialist’s to creatively bring the regional consumer closer to the brand through surprise and delight activations.
Building relationships with new audiences with different interests, backgrounds, and cultures.

**Qualifications**:
We're not looking for experience or qualifications. Instead, we want someone who is:
Experience in marketing and live events.
A creative flair with a passion for brands and cutting-edge sports and culture scenes.
Strong understanding of the sporting and cultural landscape in the region, it’s scenes and key events, opinion leaders and communities.
A team player who can take direction well.
Demonstrates methodical and structured thinking.
A strong networker and confident relationship builder.
Self-motivated, friendly, a good communicator and very social.
Able to work in stressful environments. Happy to work during the night and at weekends.
Organised with good time management.

**Additional Information**:
At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.

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