Campaigns Executive

2 weeks ago

Belfast, United Kingdom Allen & Overy Full time

Allen & Overy is a leading global law firm operating in over thirty countries. We work on some of the most challenging and important deals and have built a reputation for delivering exceptional legal solutions that help our clients grow, innovate and thrive. The legal industry is changing, and we're committed to leading that change, putting our people first, embracing new ways of thinking and integrating technology into our everyday work.

Our culture is one of high-performance and we have high expectations of one another, in everything we do. Being a proud team player is essential. We work together, listen and learn from one another and achieve results we could never achieve on our own. When you join our team, you’ll become part of a flexible, inclusive environment underpinned by openness and consistent support for one another. At A&O, you're not only valued for what you do, but for who you are.

We have a powerful commitment to diversity, equity and inclusion, and we’re working hard to create an environment where you can bring your authentic self to work. We know that to excel, we must nurture an environment where our people feel they belong..

**Department purpose**

The business development, marketing and communications team is integral to the setting and achievement of the firm’s global client strategy, which includes guiding the partners and associates in their pursuit of becoming the clients’ trusted advisers, building and maintaining long-lasting, deep institutional client relationships, winning new clients, increasing the visibility of the firm globally, and positioning the firm as the thought leader and most advanced law firm among the global elite law firms. The function works as one team across the globe with very close collaboration between the central groups, such as communications, and the professionals working in local offices, practice groups, sectors and clients.

**Role purpose**

The content and campaigns team has a global remit to deliver to the market A&O’s best strategic thinking, knowledge and expertise through high-quality marketing campaigns.

The team leads on multichannel campaigns (from ideation to execution, delivery and analysis) across a variety of firm and client priorities. The team is also responsible for creating and embedding content and channel strategy, as well as campaign best practice and processes, across the firm.

Working closely with the Marketing and campaigns lead and wider content and campaigns team, this new position will play a central role in the successful execution of client facing, high impact issues-led / brand awareness marketing campaigns for the firm’s market-leading practice and sector groups.

The role offers fantastic growth potential, with the opportunity to develop and activate campaigns using best-in-class creative processes and campaign infrastructure.

**What you will do**
- Coordinate and deliver client facing, strategic, multichannel content marketing campaigns, working with stakeholders and creative professionals across A&O’s global network
- Execute work to advance A&O’s content marketing strategy, creative execution, channel development, and departmental processes
- Support Content and campaigns team Senior managers on the coordination and delivery of high-level content marketing campaigns, where needed
- Liaise with multiple teams throughout the delivery and distribution of campaigns, including: business development teams, brand, creative services, social media, digital specialists, media relations, internal communications
- Communicate with stakeholders, including business development professionals and practice support lawyers
- Create and maintain project timelines, efficiently managing the campaign process
- Brief creative design, social media assets, and digital deliverables
- Write and edit marketing copy for different platforms such as social media and internal communications
- Analyse metrics and create reports on campaign performance
- Assist with the maintenance of the content and campaigns global calendar
- Provide support on marketing process / infrastructure project work, where needed

**What you will have**
- Strong written and verbal communication skills
- Previous experience in campaign management, such as an account support or assistant role within a creative agency, advertising or marketing team
- Strong project management and organisational skills, with the ability to multitask in a deadline driven environment
- Good creative eye, with the ability to brief both creative and digital professionals
- Audience focused, with an understanding of different communications channels and how best to use them to achieve success
- Good working knowledge of campaign measurement and metrics, including Google Analytics and SEO
- An enthusiastic collaborator, able to build relationships across a matrixed global environment
- A creative and critical thinker with a passion for content

**What we can offer you**
- Competit

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