Digital Trade Executive

6 months ago

Bristol, United Kingdom Imperial Brands Full time

**About Us**

We're a truly international company, fourth largest in our industry and operating across 119 markets. An inclusive, innovative global FMCG business supported by 26,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all.

As we move forward, our consumers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

**The Role**

Reporting to the Customer Engagement Manager. Key areas of responsibility will be to support the Trade marketing digital agenda among our customers in both KA & Retailer channel. He/she/they will support both the existing digital team in content creation and platform improvements than our KA Team on how to increase our presence on our main KA digital platforms. He/she/they will work collaboratively with our digital brand team to ensure our products are presence and with the relevant and impactful information for our consumer base.

**Principal Accountabilities**
- Support the continuous improvement of our B2B platform in terms of content and UX experience.
- Drive the transformation of our B2B platform into a professional community.
- Create engaging content for our brands on digital platforms.
- Improve the digital presence of our brands into the KA channel in collaboration with our KA Team (trade and Sales) and our Brand team.
- Cultivate and amplify engagement and advocacy across digital touchpoints, prioritizing our B2B platform and digital communication.
- Support the existing team with external third-party developers to deliver improvements and developments to our sites, with a focus on improving design, usability, and conversion.
- Work with 3rd party agency for content & campaign creation
- You’ll have impeccable writing skills and be able to work in harmony with the social media & digital specialists.
- Support NGP Digital team UK for product/service development and realization
- Enhance Digital capabilities within the Organization
- Review Digital markets performance against KPI’s

**Key Relationships**

**Internal**
- Cluster Marketing
- Trade marketing Team
- KA Team

**External**
- Marketing agencies
- Marketing tech suppliers
- Third party data suppliers

**Education, Qualifications, Skills and Experience**

**Essential**
- 4+ years’ experience across Digital management roles in a global FMCG organisation
- Experience in Website management, Digital Campaigns, Content creation.
- Experience of operating and collaborating in a fast-paced, cross-functional environment
- Ability to manage time and juggle multiple priorities to execute high quality deliverables
- Great interpersonal skills, you are curious, energetic with a real talent for communication, and you have a taste for teamwork.
- Great attention to detail.
- Creative flair for producing engaging copy.
- Good analytical skills and the ability to review GA analytics, metrics, and reporting to drive decisions.
- Flexible approach - a self-starter who is adaptable to fast changing environment.
- Commercial acumen and awareness of wider business issues and opportunities when making marketing decisions.
- Organized, resilient, positive, and calm under pressure; enjoys multi-tasking.

**Desirable**
- University degree in BA, master or MBA

**Next Steps**

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays) and hybrid work.

**Next steps**:

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