Marketing Technology Senior Executive

2 weeks ago

London, United Kingdom Merkle Full time

Company Description:
Our growing central Marketing team in the UK is looking for a Marketing Technology Executive to drive our ongoing evolution to deliver multi moment, customer first marketing activity to a range of audiences across clients, prospects and talent.

This critical role will be responsible for being the central contact between our in-house marketing team and with experts across the companies’ Analytics, B2B, Data & Martech, Experience & Commerce and Strategy & Transformation practice areas. You will work with these experts to leverage Merkle’s best in class capabilities to evolve our own agency marketing practice.

**Job Description**:
This role will be responsible for driving our ambition to become an adaptive marketing team that will constantly deliver against our audiences’ expectations, becoming aligned to the Merkle’s EMEA and UK KPIs & metrics to support our UK and regional growth targets. You will map our progress against our proprietary CXM Blueprint framework in the same way as we do for our clients on their customer experience transformation programmes.

Reporting to the UK director of commercial marketing, this critical role will be mostly internal facing to begin with, with scope to broaden over time and as the projects mature. At Merkle we never stand still and there are constant opportunities for growth and development as we as a marketing team evolve.

This is a newly created role borne out of company growth so offers an exciting opportunity for a highly motivated, ambitious and above all collaborative individual who wants to make a real difference. You will have experience of digital tools and technology infrastructure. AEM, Salesforce, Pardot, GA would be an advantage, but it is more attitude and tech savviness that is important here, not the exact experience of what’s in our tech stack.

This role will be based in the UK but with opportunities to work across EMEA and with our teams in APAC and the US. You will be part of an in-house marketing team of ten, who work closely with our leadership in the UK and EMEA, which is an important part of the role.

**Life as a Marketing Executive at Merkle**:

- Research and recommend new marketing technology products
- Monitor data quality within marketing technology products
- Own the CXM Blueprint framework for marketing to accelerate our transformation
- Develop and in-depth understanding of the business KPIs and help ensure all projects contribute in delivering against them
- Create and embed a prioritisation approach to develop a roadmap for innovation with the relevant processes, tools, and metrics to support business objectives and new growth opportunities.
- Ensure all our programmes of activity, such as ABX, data segmentation, digital media and reporting are supporting our CXM Blueprint framework
- Driving innovation to ensure our tech and data capabilities meets our needs for delivering a personal customer experience, that supports lead gen, our brand and our talent goals.
- Be a thought leader on digital developments, work with platforms owners, data domain owners, marketers, and business leaders to optimize current Marketing Technology investments and ensure strategic business goals are met

Liaise with the marketing teams across all Merkle’s markets in EMEA, as well as our global tech and data teams, and those at our parent company, dentsu, to ensure our marketing activity is aligned and collaborating where it makes sense, to drive growth and support our brand recognition. As dentsu and as Merkle.

Qualifications:
**What we are looking for in you**
- We anticipate you will have extensive experience in a digital, or data & martech marketing role, client or agency side
- Experience of project managing digital and/or data & martech programmes
- Experience in integrating data and technology to deliver contextually relevant marketing activity
- Experience in running and integrating digital campaigns across multiple channels
- A strong understanding of the marketing platforms required to deliver more personal experiences including CRM, Digital Analytics, campaign management, CDPs, DSPs, Content Management Systems, etc. Experience with Adobe and Salesforce advantageous
- Experience with working with global teams, regional teams and third party developers
- Experience in digital analytics implementation and tracking to report and fuel experiences
- Ability to present well to stakeholders and confidence in putting forward ideas
- Experience of internal stakeholder management within a matrix organisation
- You will be performance and data focused with a keen eye for creativity driven by innovation
- Excellent communication skills, to manage expectations of leadership
- Ability to juggle multiple projects whilst remaining detail-focused and proactive
- Demonstrate excellent interpersonal skills and be able to work closely with very senior stakeholders with the ability to remain calm and professional under rapidly changing c

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