CRM Executive

4 weeks ago

Southampton, United Kingdom Simplyhealth Full time

Simplyhealth is a 150-year-old business with an amazing heritage and history of changing healthcare in the UK. We’re continually modernising, as reflected by the recent award to B-Corp status; something that is very important to our customers and to our people.

We have 2 million customers across our Health and Dental products and with an ever-increasing strain on the NHS, and a cost-of-living crisis, the products that Simplyhealth offer are needed more than ever before. But Simplyhealth have bigger ambitions than that. We’re on a mission to improve access to healthcare for everyone in the UK to help people live their best lives.

We’ve recently created a newly dedicated CRM team, and we’re now looking for a CRM Executive to join. Reporting into the CRM Manager, within the role you’ll have plenty of influence to shape the CRM landscape within the company.

You’ll also be a key driver in the execution of Simplyhealth’s product led vision and strategy.

You will be responsible for producing and delivering all customer marketing communication with Simplyhealth Consumer and Corporate customers, and Denplan practices. Alongside the CRM team and wider marketing team, you will ensure all communications are delivered on time and to the highest quality standards.

You’ll guarantee that our campaigns deliver customer objectives (OKRs) through relevant and intuitive messaging - operating across all products, in an orchestrated omni-channel approach, which enables Simplyhealth to test and scale programmatic customer lifecycles.

**Responsibilities include**:

- Produce and gather creative and compelling copy, imagery and content for marketing communications
- Work with internal stakeholders to ensure marketing campaigns are aligned with business objectives and customer needs. Ensure all communications are integrated and consistent across all channels
- Manage audience extraction and contact strategy delivery, powered by data & delivered digitally
- Utilise customer segmentation and single view of the customer to deliver Customer OKRs
- Analyse campaign results and provide recommendations for future improvements
- Test and optimise new and existing campaigns to continually improve engagement and conversion rates, whilst scaling customer lifecycles, across all owned channel platforms against tolerances

**We’re interested in what you do and how you do things, not when and where you do them. Our ‘smart working’ approach gives you the best of all worlds - working from home, in our modern offices in Hampshire or on the move. This means depending on your role, there will be opportunities to flex when and where you spend your time to perform at your very best. For many of us this means day to day work can be handled remotely, but there will also be times when we need to come together in the office to collaborate, attend training sessions, induction, briefings and more. You might know it as flexible or hybrid working, for us it’s just another day living our best lives**

**Your Recruitment Journey**

**Your process**
- Application
- Screening call
- Aptitude assessment
- Interview
- Offer

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