Head of Marketing

7 months ago

London, United Kingdom Department for Transport Full time

**Details**:
**Reference number**:

- 340193**Salary**:

- £64,108- National £64,108 London £68,751**Job grade**:

- Grade 6**Contract type**:

- Permanent**Business area**:

- DFT - Corporate Delivery Group (CDG) - Group Communications**Type of role**:

- Communications / Marketing**Working pattern**:

- Flexible working, Full-time, Job share, Part-time**Number of jobs available**:

- 1Contents

Location

About the job

**Benefits**:
Things you need to know

Location
- Birmingham, Leeds, LondonAbout the job

**Job summary**:
Are you strategic thinker who is not afraid to take forward creative and innovative ideas to help reach the target audience?

Are you looking for a role where you can lead a highly effective marketing team?

Would you like to work on high profile behaviour change campaigns such as THINK Road safety?

If so, then we would love for you to apply

**Job description**:
We are a high-profile department at the heart of government. We pride ourselves on first-class, creative communication that tells compelling stories about transport through the people that use it.

We are looking for an experienced and ambitious Head of Marketing to lead a highly effective Marketing team that works across a range of the Government’s high profile, behaviour change communications, including the award-winning THINK road safety campaign.

The team is responsible for THINK road safety, Inclusive Transport and other emerging departmental and across Government priorities.

We are an ambitious and innovative team - this role requires someone with a sophisticated blend of strategy and communication skills, the confidence to lead and develop a fantastic team and the passion and determination to develop effective audience focused communications.

The wider communications team combines expertise in digital and content; external affairs; strategic communication; media relations; and marketing.

**Responsibilities**

Key accountabilities of the role include:

- Plan and deliver the development of overarching strategies for the department’s behaviour change communications based on insight and evaluation.
- Develop campaigns using best practice behaviour change techniques and deliver them in a timely manner, within budget and in close collaboration with policy colleagues, stakeholders, and communication agencies.
- Ensure all campaigns are measured effectively, with a clear ROI, and activity is refined based on insight and evidence.
- Brief and procure agencies as appropriate. Manage suppliers, budgets, agencies and contracts effectively ensuring accountability and continuous improvement.
- Review, provide challenge and input to all DFT Professional Assurance cases for Cabinet Office approval. Build key relationships with Cabinet Office ensuring all communications spend is delivered in line with set conditions.
- Provide professional communications advice to Ministers, senior policy officials and communication colleagues.
- Play an active role on the Senior leadership Team within the Communications Directorate.
- Manage the marketing budgets in line with departmental financial processes ensuring there is no overspend keeping value for money front of mind.
- Manage Parliamentary Questions, Freedom of Information requests and other correspondence to time.
- Lead a team of ten Marketing specialists.
- Line manage two direct reports ensuring personal development plans are implemented and followed for the whole team.

For an in-depth insight into the role please refer to the Role Profile.

**Person specification**:
To be successful in this role you will have ability to lead a team across locations, to deliver evidence-based behaviour change campaigns. You will have solid strategic thinking to inform campaign planning and development.

You have experience of building and maintaining relationships with a range of internal and external stakeholders. You can lead innovative and creative campaigns. You have excellent communication skills, communicating concisely, clearly and with impact. You will have excellent understanding of the wider communications mix and media trends. You can lead a high-profile team in a fast-paced environment, being flexible to emerging priorities and demonstrating a willingness to get involved when required.

**Additional Information**

A minimum **60%** of your working time should be spent at your principal workplace, although requirements to attend other locations for official business, or carry out detached duty in another DfT workplace, will also count towards this level of attendance.

Occasional travel to other DfT offices will be required.

**Behaviours**:
We'll assess you against these behaviours during the selection process:

- Leadership
- Seeing the Big Picture
- Communicating and Influencing
- Working Together
- Delivering at Pace

**Benefits**:
Being part of our brilliant Civil Service means you will have access to a wide range of fantastic benefits. We offer generous annual leave, att

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