Mid-weight B2B Copywriter

**Role**: B2B & D2C Copywriter (FTC 9 - 12 months)

**ROLE MISSION**

Working in partnership with our client, the B2B & D2C Copywriter will create powerful and impactful long and short copy and concepts or proactive ideas, sales collateral, digital ads, social media and 360 campaigns. You should be comfortable and confident presenting concepts to the clients and internally on behalf of the Creative team. You can work autonomously, managing a job from start to finish where required, as well as collaborate closely with the rest of the Creative team.

**ABOUT THE TEAM YOU WILL BE JOINING**

Report directly to the Senior Conceptual Copywriter.

**WHAT YOU WILL BE DOING IN YOUR ROLE**
- Write original and engaging brand copy for digital and print assets, web, social media, event collateral, video, advertising, creative concepts and more.
- Confidently challenge briefs were necessary. Be proactive in asking questions, and liaise with Client Service, creative leads and clients to get the necessary information for briefs.
- Approach briefs with a strategic view, ensuring that all copy deliver on the objectives. Be able to present a rationale for positioning and execution of copy.
- Brainstorm creative concepts independently in collaboration with the creative director and designers.
- Be a guardian of the brand tone of voice. Develop, maintain and evolve the tone of voice and ensure consistency.
- Consider and implement accessibility and inclusivity guidelines in all aspects of copy production.
- Use insights to make recommendations on pivoting copy or creating alternative executions.
- Confidently pitch and present creative concepts, strategies and campaigns to clients, stakeholders and internal teams.
- Research and develop insights where required.
- Execute the creative vision across all briefs.
- Maintain a keen eye for detail to ensure accuracy and quality in all copy, including spelling, grammar, brand and product knowledge, tonality and target audience.
- Proofread your own and other's work to ensure accuracy.
- Ensure all copy and design is fully aligned to develop cohesive and powerful creative campaigns that drives success for the clients.
- Understand the relevant social media landscape, platforms and trends.
- Understand SEO best practices.
- Engage the brand's followers using social media trends, technology, and design.

**WHAT SKILLS WILL HELP YOU BE SUCCESSFUL**
- Continuously enhance knowledge and skills through training, mentoring, presentations, attending workshops, and staying informed about advancements in the creative field.
- Stay updated on industry trends, emerging technologies, and best practices in copy, design, advertising, and marketing.
- Be a good team mate. Be a sharp communicator. Be positive. Be on time. Have a great attitude. Camera on.

Job Id: 9770

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**ABOUT OUR COMPANY**

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 4000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, Adidas, BMW, Post Office, and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes a global content agency to Adjust your Set, design, experience, and engineering company DARE and property marketing specialists Aylesworth Fleming.

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**OUR VALUES**

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be** Ambitious** to succeed

Be **Imaginative** to push the boundaries of what's possible

Be **Inspirational** to do groundbreaking work

Be **always learning and listening** to understand

Be **Results-focused **to exceed expectations

Be **actively pro-inclusive and anti-racist** across our community, clients and creations

We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far-reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Inside Ideas Group and its affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic