Senior B2B Marketing Specialist
2 weeks ago
We are looking for a highly skilled Marketing Manager - Events to join our vibrant events company in central Brighton. This is an exciting opportunity for a seasoned marketing professional to lead the development and implementation of market-leading events across the globe.
The successful candidate will have a proven track record of delivering high-impact B2B marketing campaigns, ideally within the events sector. You will be responsible for researching and producing content for web, email newsletters, press, and social media, as well as presenting content created with speakers, partners, and influencers in line with brand guidelines.
Main Responsibilities:
- Develop and execute comprehensive B2B marketing strategies to drive event attendance and engagement
- Manage and implement paid digital campaigns to expand the portfolio's presence
- Research, negotiate, and secure marketing partnerships to enhance event visibility
- Oversee design and print of brochures, signage, and banners, working with external design agencies
- Collaborate with internal teams and agencies to expand market reach and generate quality leads for sponsorship and delegate participation
Requirements:
- Previous B2B marketing experience, including project management, creativity around brand identity, copywriting, PR, and social media (LinkedIn)
- Event marketing experience
- Website CMS and SEO experience
- Data segmentation and email marketing experience
- Marketing analytics experience
Benefits:
- Quarterly bonus scheme
- Generous pension scheme
- Ride to work scheme
- International travel opportunities
- 25 days annual leave plus bank holidays, increasing with service
- Option to work one day a week from home after probation period
This is a full-time permanent role based in the Brighton office, offering between £32,000 and £36,000 based on experience.
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