Premium Product Designer

7 months ago

Redditch, United Kingdom Halfords Full time

**Job Purpose**

As the UK’s leading Cycle retailer, creating our own unique and exciting product is vital to our success. The role of the Premium Product Manager / Designer is to create and develop our own brand cycling range from concept to delivery and ensure it is market leading and delights our customers with features, prices and function.

This role is right at the centre of the Halfords product offer, focusing on all our home brands including Boardman and Voodoo. This role covers all product categories including road, mountain bikes, hybrids and our premium range of own brand e-bikes that will become an increasing part of this category.

This role is very much about collaboration - a key part of this role is working with other specialist roles in the company to not only optimise the product offer and how we source it - but also how we talk about and communicate this to our customers.

**Key Responsibilities**
- Development of own brand bicycles and E-bikes - including frame design, specifications and control of colours and visuals.
- Work closely with the Head of Design and the commercial/buying team to plan and develop the right range for each brand and category.
- Deliver imaginative, creative designs translating user and technical requirements into meaningful, exciting designs, concepts or proposals.
- Create 3d designs and 2d drawings for evaluation and production.
- Balancing the often-opposing pulls of customer value, performance and margin
- Create and control the specifications of each individual product ensuring margin requirements are achieved.
- Be the specification expert - understand and lead the technical specifications and how these relate to the customer’s requirements.
- Have intimate knowledge of the costs of the bikes, the costs of the relevant components and the costs of any options to optimise and maximise the product offer.
- Collaborate with the buying team and HGS to optimise our sourcing strategy.
- Be the product and market expert to support marketing and PR with product launches and ongoing support throughout the range lifespan.
- Work closely with the buying team to manage the product lifecycle to maximise sales, ensuring any range changes is seamless and all market share opportunities are maximised.

**Key Skills/Experience**
- Minimum of 3 years’ experience in product design, development, or product management role
- A very high level of commercial awareness.
- Proficient in the full suite of Microsoft office product
- A technical understanding of electric systems, and batteries is ideal but not essential.
- Experience in designing frames in both aluminium and carbon.
- Experience and competence with 3d/2d design systems like Solidworks.
- An expert in market knowledge, and able to anticipate future trends.
- Team worker, with experience of working with a multi-level, multi-disciplined team.
- A proven ability to work at pace in a high-pressure environment.
- Experience with working with manufacturing, ideally in Asia
- Passion for cycling of any kind is desired, but more important is the desire to create better products to encourage more people to cycle more often.
- Experience of working within retail is desirable.

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