Advertising Campaign Graduate
4 weeks ago
Have you just graduated and now looking for a new role ?
And do you have an interest in numbers and data ?
Our client is looking for an Advertising Campaign Manager to join their outstanding team Twickenham.
Campaign Planning and Goal Setting
- Work with clients, sales and account managers to set achievable and valuable goals for individual campaigns and advertisers. This could include branding targets of engagement metrics, click performance, leads, etc
- Plans client activity through the companies adbooking tool to forecast, check availability and confirm bookings
Campaign Delivery
- Is responsible for ensuring the full delivery of a campaign as contracted/ordered
- Works with Audience Acquisition and Marketing teams to deliver traffic requirements
- Provides campaign reporting both internally and externally Campaign Optimisation
- Responsible for ensuring the success of campaigns against agreed campaign goals
- Ensures conversion tracking is enabled where necessary
- Conducts detailed campaign performance analysis for example, against other campaigns, across site(s), inventory types, audience segments or other targeting options to identify opportunities to improve campaign performance
- Plan and implement tests that produce statistically significant results that can be used to improve campaign performance
- Schedules campaign optimisation recommendations
- Produce presentations on campaign performance showing trends, analysis, learnings and actionable recommendations with the goal of retaining and increasing client spend
Experience/Skills
- Highly analytical
- Numerate and IT literate
- Comfortable working with data / Intermediate-Advanced Excel skills
- Excellent organisation skills and attention to detail
- First-rate client management skills
- Ability to prioritise and delegate workload to meet deadlines and SLA's
- Must be able to multi-task and remain calm under pressure
- Excellent communication skills and an ability to deal with people at all levels
- Highly motivated to work in the field of digital advertising
- Experience of DFP or other ad serving technology (desirable but not essential)
Please note:
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