Head of Marketing

6 months ago


Leicester, United Kingdom APAC Group Ltd Full time

Based near to Leicester APAC Group is a family business selling to the floristry, party, horticultural, event, garden, Christmas and giftware industries.

We operate 22 cash and carries around the UK, as well as a large central distribution hub in Rothley, Leicester.

Our bricks and mortar stores trade under the names Country Baskets and Whittingtons. We have a large customer base and stock in excess of 30,000 product lines.

**Job Purpose**

We are looking for someone to take full responsibility for our marketing activities and manage our marketing team as required in order to meet our different brand goals.

This role includes
- Daily management of the marketing team (Currently 3 staff)
- Design, develop and implement global marketing plans for each of our brands
- Design, develop and implement individual store marketing plans where required
- Design and develop an ecommerce marketing plan, and work with our ecommerce team to implement it.
- Ensure that we have an appropriate presence and customer engagement on social media
- Analyse our existing data and use it to identify marketing opportunities
- Oversee and provide direction on PPC campaigns and manage all paid advertising
- Work with our design team to produce appropriate marketing materials / POS to support the marketing plan
- Support our stores with any marketing activity / POS material that they may require
- Analyse and evaluate all marketing activity and provide monthly reports to the Directors
- Minimum 5 years marketing experience
- Strong capability around developing and implementing marketing plans
- Understanding of the complexities and challenges involved with marketing both a bricks and mortar and ecommerce business
- High attention to detail
- High commercial acumen
- Ability to deliver and learn.

**Job Types**: Full-time, Permanent

**Salary**: £38,000.00-£45,000.00 per year

**Benefits**:

- Casual dress
- Employee discount
- On-site parking

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 5 years (required)

Work Location: In person


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