Head of Brand Marketing Planning

1 month ago

Leicester, United Kingdom Dunelm Full time

**Overview**:
Home. There’s no place like it. And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.

We are the UK’s Number One homewares retailer offering over 70,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.

We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.

**Department Overview**

The purpose of the Brand Marketing team is to generate increased brand love, awareness and consideration in customers, encouraging existing customers to shop more with us and new customers to consider Dunelm as a shopping destination. We do this by setting the direction for the Dunelm brand, working with the business to ensure that we are always showing up as a brand at our best. We work with I&A to develop the customer agenda, developing and curating propositions drive the Dunelm marketing strategy focused on our target growth segments. We then work across all of our channels and with our key stakeholders across the business to manage campaigns from brief to review.

**Find your happy place**

**What you'll be doing**:
The Brand Planning team are the centre point for the business when it comes to Customer Planning. The team oversee the implementation of the Brand strategy through all customer touch points in the calendar year and work with key stakeholders across the business from Digital, Performance Marketing, Commercial, Store Operations, Insight & Analytics to Finance.

The Head of Brand and Planning supports the Marketing Director on the direction of the Brand Strategy and the annual calendar. Using the foundations of the Brand Strategy, the Head of Brand and Planning will produce a supporting annual communications plan aligned to key pillars of the brand strategy and set to support in achieving business objectives. The plan spans across owned, earnt and paid communications.

The is a critical leadership role of which’s purpose is to align key stakeholders and teams in the business with a single view and vision for our Customer Communications to drive the business forward both from a brand and revenue point of view.

The Head of Brand and Planning is responsible for the growth of the Brand monitored through key Brand Health Metrics that seek to drive the brand forward profitably. The Head of Brand planning is required to understand the brand and strategically analyse the role to be done to bring it to the front of the nation’s minds, both when they are in market for homeware, and not - ensuring everyone in the UK has heard of Dunelm and understands the breadth of its offer.

The role is an exceptionally cross functional role, and communication, influencing and leadership skills are paramount in bringing multiple stakeholders across the business together on a single vision journey. This is to ensure all customer touchpoints of the brand remain true to its integrity, the vision for growth and are consistent no matter where the customer meets or connects with us.

This culminates in the creation, management, execution and evaluation of a rolling 18 month communications laydown.

**What we'll look for in you**:

- Understanding of and ability to create a brand strategy
- Experience of working in a fast paced marketing environment
- Strategic development
- Financial Acumen
- Communication
- Project management
- Campaign Planning
- Excellent presentation skills
- Time Management
- Stakeholder Management
- Agency Management
- Team Leadership
- Negotiation
- Measurement and articulate with Data

**Desirable skills**
- Experience of brand management
- Experience of advertising
- Experience of campaign management
- Worked cross functionally

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