Senior CRM Executive

3 weeks ago

Chester, United Kingdom TOP RECRUIT LIMITED Full time

THE COMPANY
Our client is a leading online tour operator based in the UK, selling holidays nationwide.
THE ROLE
Our client is looking for a Senior CRM Executive to join their team as a brand new role.
Key responsibilities:

- Work alongside the Head of Marketing to build a CRM Strategy to further understand customer segments, journeys and insight.
- Utilise data, profiling and segmentation to champion the customer and build a deeper understanding.
- Collaborate with the Data and Insight Analyst to develop the deeper understanding whilst working with the Head of Marketing to source new ways to build insight.
- Work to agreed processes and SLAs to deliver flawless campaign execution.
- Deliver marketing against agreed tone of voice and brand guidelines.
- Develop reports on consumer insights, content and performance through Google Analytics.
- Research competitors and parallel sector brands to inspire new ideas.
- Develop and manage the CRM Executive and Marketing Assistant.
THE PERSON
Key skills, experience and qualifications:

- Minimum 5 years experience in CRM marketing is desirable.
- Strong understanding of key marketing principles; consumer needs and journey, user experience and target audience.
- Key experience with A/B testing.
- Previous experience of horizon scanning to identify opportunities and implementing them within customer segment strategy.
- Key insight into creative propositions, writing sharp creative and message briefs.
- Ability to analyse and understand data.
- Proficient in Office and Google Analytics.
- Essential experience with multi-channel campaigns.
- Previous experience of managing, building and deploying activity through Emarsys.

**Benefits**:

- Enhanced Pension, Maternity and Paternity pay
- Life Insurance
- Staff Travel Discounts
- Eye Care eVouchers

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