Senior Marketing Executive

3 weeks ago

Chester, United Kingdom Evolution Talent Solutions Full time

Are you a hands-on enthusiastic marketing specialist with demonstrated experience across a variety of marketing activities and tactics that contribute to revenue growth? Do you love having the autonomy to create and implement a marketing strategy that delivers results? If so, we have a role which may be perfect for you

Our client, an exciting and well-established drinks supplier are looking for a passionate Senior Marketing Executive to join their team. As Senior Marketing Executive, you will be responsible for managing the marketing strategy across the business. You will have worked in a similar role previously and be passionate about creating a powerful brand and generating sales for the business.

**Role**:
If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Reporting to the Directors, you will create and execute the marketing strategy across the business. Senior Marketing Executive responsibilities include tracking and analysing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

**Key Responsibilities**:

- Create the overall marketing strategy for the business in order to target ideal customers through a multi-channel approach
- Oversee all marketing campaigns across the business liaising with external partners and agencies where required
- Implement strategy across all areas including social media management, copywriting & content management, PR and corporate communications, SEO, traditional marketing methods and website management
- Researching and analysing market trends and competitors
- Produce valuable and engaging content for our website and blogs that attracts and converts our target groups
- Deploying successful marketing campaigns from ideation right through to execution
- Promote new products to target audience
- Updating website with new products and listings
- Negotiating and liaising with third-party marketing agencies
- Managing the design and production of promotional materials, such as websites, mailers and brochures
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Ensure the company is communicating the right messaging to attract prospective customers and retain existing ones
- Looking after the budget of the marketing department and making sure the budget spend is delivering a return on investment
- Updating senior leadership on the progress of marketing activities and reporting on the results of campaigns
- Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals

**Skills;**
- A bachelor’s degree or equivalent in Marketing or other appropriate qualification (or relevant experience)
- 2 years+ demonstrable experience in a similar role together with the potential and attitude required to learn
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies

**What goodies will you get?**
- Competitive salary
- Flexible hours to suit
- Hybrid working
- Company pension
- Birthday off

**Job Types**: Full-time, Part-time, Permanent
Part-time hours: 20-40 per week

**Salary**: £28,000.00-£32,000.00 per year

**Benefits**:

- Company pension
- Flexitime
- Free parking
- Work from home

Schedule:

- Flexitime
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Chester: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Marketing: 1 year (preferred)

Work Location: Hybrid remote in Chester

Flextime

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