Digital Content Officer

1 month ago

Maidstone, United Kingdom Kent & Medway NHS & Social Care Partnership Trust Full time

1.Work with the head of digital communication in the delivery of a new intranet and to developing existing external website and content: Design, develop and maintain new intranet and support existing website. Support the delivery of a new intranet. This includes working with: external suppliers to develop the platform and key stakeholders to define, write content and support project management.This is not a coding role meaning you will not be required to code and build. 2.Content management: Write, create, edit, and publish engaging and informative content, ensuring accuracy, consistency, and relevance of information across new intranet and other sites.

Analyse complex facts, situations or briefs you are presented with and interpret it into appropriate content for web. This includes working with Subject Matter Experts to interpret complex policy and guidance into appropriate written web content and that is easily found. 3. User experience enhancement: Conduct user research, analyse feedback, and implement improvements to enhance user experience across the intranet.

Optimise site navigation, search functionality, and overall usability across intranet and web Work with stakeholders to understand their needs, gather information and advise them on how to best optimise content and user experience. 4.Digital Communication: Work with wider communications team to support the development and implementation of digital communications strategies, for internal and external stakeholders aligned to our broader KMPT strategy Work to conflicting deadlines with high degree of flexibility, switching tasks and priorities as the situation demands. Support the management of wider digital communication channels if required 5.Information Architecture: Write, develop and maintain the information architecture for intranets and websites. Ensure logical organisation and easy retrieval of information.

Implement metadata standards and SEO strategies to optimise content discoverability. 6.Training and Support: Provide training and support on writing for web best practices, intranet and CMS usage, and accessibility guidelines as well as technical issues and guidance Manage intranet content governance and authorship structure Work with the head of digital communications and brand in empowering colleagues to use the intranet through training, delivering best practice, with the aim of improving skills and digital confidence and competence. 7.Analytics and Reporting: Monitor intranet and website data, analytics and feedback to evaluate performance, understand user behaviour and identify areas for improvement using relevant tools. Generate reports on key metrics, user engagement, and content effectiveness.

**8.Compliance and Governance**: Ensure compliance with policies, legal requirements, and data protection regulations. Identify and manage confidential and sensitive information and operate with professionalism and integrity Uphold NHS and KMPT guidelines, standards, and best practices for accessibility (WCAG 2.1) and inclusion. To build effective working relationships with key stakeholders across the Kent and Medway Integrated Care System (ICS) and NHS, and supporting the Trusts relationship with external stakeholders including service users, voluntary sector and local authorities

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