Content Writer

**Are you our future content writer?**

We’re looking for an content writer to join our growing Marketing team as the creator of our content marketing initiatives across all digital platforms and formats. Your goal is singular and will be the beating heart of our business - to help us drive qualified traffic, leads, and sales digitally by establishing our company as a trusted voice in the Construction Industry.

Our content writer must be a passionate brand storyteller with a journalist’s mindset, as well as an obsession for content performance, reporting, and analytics.

**Typical weekly duties for a content writer**:

- Publication of three or more new pieces of content, be it text (blog articles), video, or audio (podcasts).
- Ownership of all analytics and reporting for content marketing efforts.
- Search engine optimization (SEO) efforts for website and content.
- Premium content production, as and when required.
- Creating landing pages and conversion opportunities for lead generation.
- Professional development and continued education in relevant areas (e.g., Spotler).

**How success will be measured**:
The content writer will be measured on the continual improvement of customer nurturing and retention through storytelling, as well as the increase in new prospects through the consistent development and deployment of content.

**Specific measurements of this criteria include**:

- Measurable growth across organically sourced traffic and leads.
- Sales/revenue growth, with a clear connection between content and ROI.
- Support and empower the sales team with sales-enablement content they need to close deals faster.
- More qualified lead conversions as a result of the content being created.
- Marked increases in keyword rankings for relevant topics in search.
- Positive sentiment increases from prospects and customers alike.
- The primary criteria for success are customer and employee affinity. Success is measured around lifetime customer value, customer satisfaction, and employee advocacy.

**Educational requirements**:
Degree in English, journalism, public relations, or related communications field, or equivalent experience.

**Required skills**:
The content writer role requires a combination of marketing and publishing mindsets, leading at all times with a customer-first mentality. In essence, the content writer is the company storyteller and must be empathetic toward the pain points of the customer.

**Specific skills required include**:

- Impeccable writing and editorial skills, with an outstanding command of the English language.
- An understanding of common editorial style guides
- Training as a print or broadcast journalist is a bonus. Great at telling a story using words, images, or audio, and an understanding of how to create content that draws an audience.
- The ability to think like an educator, intuitively understanding what the audience needs to know and how they want to consume it.
- A passion for new technology tools and usage of those tools within your own blogs and social media outreach.
- Clear articulation of the business goal behind the creation of a piece (or series) of content.
- Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.
- Familiarity with principles of marketing.
- Incredible people skills.
- Needs to be continually learning the latest platforms, technology tools, and marketing solutions through partnerships.
- Able to screen out sales pitches and look for the relevant brand and customer story.

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00-£33,000.00 per year

**Benefits**:

- On-site parking

Schedule:

- 8 hour shift
- Monday to Friday
- No weekends

Ability to commute/relocate:

- Maidstone: reliably commute or plan to relocate before starting work (required)

Work authorisation:

- United Kingdom (required)

Work Location: One location

Reference ID: Content Writer