Digital Display Specialist
5 days ago
Digital Display Specialist required for our Colchester based client where in your role as Digital Display Specialist you will research, plan and implement strategies for effective paid media campaigns. This may include the set up and ongoing hands-on managementof paid media campaigns across paid social and programmatic display, attending customer meetings and formulating marketing strategies to meet the clients’ objectives. The objective of your role as Digital Display Specialist is to deliver the highest levelof service to our clients and maximise return on their marketing budgets. Our client is happy to look at someone who can is only looking for a remote working opportunity.
**The Role**
- Daily management of client paid media marketing
- Set up and manage display campaigns for a range of clients using DV360, Campaign Manager and other Google Marketing Platform products.
- Provide support across Facebook, LinkedIn and Twitter
- Tagging of websites and landing pages for tracking and event conversions with various tools (Facebook Pixel, GA, GTM, DCM etc)
- Delivering ad hoc training and support client sessions
- Work with the Senior Display Specialist to develop the paid media offering, set and meet standards for work quality, and deliverables
- Monitor campaigns, optimising where necessary and produce weekly/monthly reports
- Define account strategy and plan campaigns to meet client objectives.
- Creating A/B tests and tracking them through to outcome.
- Help develop reporting methodologies to improve visibility and insight for clients
- Assist in the creation of sales collateral and attending new business pitches
- Evaluate new marketing technologies, techniques and partners
**The Person**
- Must possess a minimum of 2+ years’ demonstrable experience of developing and managing successful campaigns across programmatic display platforms - ideally using DV360
- Experience of trafficking display creative through ad servers like Campaign Manager
- Proven experience of implementing and using tracking tools Google Campaign Manager, Google Analytics and Google Tag Manager
- Demonstrable experience of developing and managing successful campaigns across paid social media platforms such as Facebook, Twitter & LinkedIn
- Solid understanding of the programmatic display landscape and role it plays in digital marketing
- Experience in running multi-market campaigns across EMEA or global
- Strong communication and liaison skills - both written and verbal
**The Benefits**
- Competitive salary £35k doe
- Private health care (after 6 months service)
- 25 days holiday per annum
- Company-wide profit share scheme (with OTE of 10% of basic salary)
- Contributory pension scheme 3%
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