Digital Marketing Specialist

6 days ago


Colchester, United Kingdom Massenhove Recruitment Limited Full time

Job Title: Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to join our team at Massenhove Recruitment Limited. As a Digital Marketing Specialist, you will play a critical role in defining the company's marketing direction and achieving our ambitious goals.

This is a unique opportunity to work with a robust earning potential and the chance to steer the company towards groundbreaking innovation. With a strong focus on data-driven decisions, you will have the opportunity to manage and optimise marketing technology stack, drive efficiency, and deliver high-impact marketing campaigns.

About the Role:

As a Digital Marketing Specialist, your key duties will include designing and developing an integrated marketing strategy to achieve revenue targets, regularly reviewing and optimising all relevant digital marketing channels to improve performance and drive ROI.

You will also be responsible for developing and maintaining marketing automation workflows and segmentation strategies to improve campaign performance and customer engagement, as well as building a yearly CRM strategy to increase retention and improve KPIs.

Additionally, you will oversee all automation and email flows, ensure data integrity and compliance across all marketing technology systems, maintain and update the brand's website with fresh and engaging content, implement SEO best practices to increase the visibility of digital content, and identify and evaluate new marketing technologies and AI tools to streamline workflows and processes.

Requirements:

To be successful in this role, you will need at least 5 years experience working in a similar role across various industries, hands-on experience with marketing automation & CRM systems, expert knowledge of email marketing best practices, strong analytical skills and experience with data analysis and reporting tools, experience with HTML, CSS, and JavaScript for creating and optimising landing pages and email templates, knowledge of SEO and digital advertising best practices, familiarity with marketing attribution models and cross-channel marketing strategies, and strong project management skills.

Benefits:

We offer a competitive salary range of £55,000 - £70,000 per annum, depending on experience, as well as opportunities for professional growth and development, a dynamic and supportive work environment, and a commitment to diversity and inclusion.

We believe that everyone should be treated with equality, fairness, and respect, regardless of their age, disability, race, religion or belief, gender, sexual orientation, marital status, or family circumstances.



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