Senior Digital Copywriter

2 weeks ago

London, United Kingdom OLIVER Full time

**ROLE**: Senior Digital Copywriter

**LOCATION**:Partly WFH/partly at OLIVER head office in London

**ROLE MISSION**

Oliver has partnered with this client who is a world-leading provider of payroll and HR services, to deliver the highest-quality copy for the UK and markets around the world.

We're looking for an experienced, versatile Senior Copywriter who can work in close collaboration with the client to create powerful and impactful original B2B copy. The work is extremely varied, from SEO copy and articles to videos and social posts, including:

- Originating long-form and short-form SEO-optimised content for articles
- Rewriting web page copy for the client site for the UK for translation into local languages across EMEA, LATAM and APAC
- Working closely with an external SEO agency to review their SEO content recommendations, content briefs and page rewrites in local languages - a basic knowledge of European languages is helpful, or willingness to use Google translate
- Writing PPC ad copy
- Presentations
- Social posts
- Marketing and sales collateral

The target audiences range from small business owners to finance directors and CEOs in global corporations. Reporting to the Group Account Director, the Senior Copywriter will work directly with internal client requestors.

For this aspect of the role, you'll need to be organised, technically literate, as well as hands on and proactive. You'll be regularly communicating updates so that everyone is aware of progress.

**THIS ROLE IS RIGHT FOR YOU IF...**

You are someone who wants to work more closely with clients and brands, who is a self-starter, can hold their own in an international team and relishes the opportunity to be a part of something fastmoving and dynamic. Someone with intellectual rigour and business acumen, but with soft skills including the ability to build rapport quickly. Someone who is organised enough to take projects and deliver them within the set timeframe in a professional manner. Someone who's keen to add value to existing briefs and delight the end client. Someone, who with over 10 years' copywriting experience (including B2B), is both conceptual and can turn their hand to short and long copy.

**WHAT YOU WILL BE DOING IN YOUR ROLE**
- Work on projects from start to finish
- Produce creative copy with a clear rationale to accompany the work
- Act as a Brand Guardian for the client following guidelines and tone of voice documents
- while also helping to shape TOV across all markets
- Create copy from scratch or rewrite copy written by product managers (anything from
- Proofread other work and carefully check your own
- Understand what makes GREAT content e.g., how to go beyond rewriting content that is

already available and produce copy that genuinely helps the reader and ultimately drives conversion
- Make proactive recommendations for the direction of client projects
- Undertake research and develop an understanding of the client's target audience and

competitor products
- Have an appreciation for metrics and can make recommendations on how to measure the

success of digital content
- Form close relationships with the product team to source product information and product

selling points
- Create original on-brand copy across a variety of channels to a high standard, meeting tight

deadlines
- Be able to work independently but also as a team with the other Oliver writer and proofread

each other's work
- Be able to write for UK and international audiences and show awareness of what this involves
- Content localisation skills. Be ready to localise from US English to British English (and vice versa)
- Solid interview skills. Be prepared to challenge the client's info (even when this is from product

experts) and know how to get the answers you need

**WHAT SKILLS WILL HELP YOU BE SUCCESSFUL**
- The ability to turn dry, technical words into on-brand, creative B2B digital copy that explains, motivates and sells
- Creating original, impactful and engaging work for digital and print that stands out from the crowd
- The ability to plan and work out strategies for high-profile projects
- An excellent team player: collaborative and adept at building relationships with stakeholders

at all levels
- Must work well under pressure and manage workloads and multiple projects effectively
- Be self-motivated, proactive and collaborative, with a can-do attitude
- Attention to detail
- All-round organisational skills
- Competent PC or Mac user with relevant tech skills to be able to produce work electronically, and present online
- 10 years of experience in:

- Writing for agencies, or as a freelance senior copywriter o Strong experience working and presenting to client
- Client sensitivity: understanding problems from a client perspective
- Time management: planning and executing work in a timely and efficient manner
- Communication skills: ability to communicate verbally as well as in writing
- Team and leadership skills: ability to work co

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