Email Marketing Executive
4 months ago
**Duties**
- Supporting the wider Marketing and Merchandising team in promoting new products, collections and sales.
- Drive increased customer lifetime value, including measurement and reporting.
- Develop, recommend, and implement initiatives to drive the effective growth of an engaged customer database, including segmentation (gender, age etc) and tailored marketing activity designed to optimise new acquisition, engagement, direct response sales and lifetime revenue.
- Produce dashboard reports for the management team, including supporting detailed reports which highlight the key findings and performance results of each campaign.
**Knowledge & Experience Required;**
- A passion for customer-led marketing but equally commercially focussed.
- Experience working in cross functional teams, collaborating with the wider business and sharing knowledge with others.
- Experience of the full range of the Marketing Mix, including Tone of Voice.
- Highly proficient with Microsoft Office.
- Previous experience in a Retail Marketing environment
- Adaptable communications skills to target different audiences.
- Driven and results orientated individual with a high degree of accuracy and precision.
- Self-motivated with strong organisation skills who can prioritise workload.
- Open-minded and proactively seeks to drive improvements.
- Analytical person who is good communicator, capable of communicating facts and information and able to bring strategy.
- Positively react, adapt, initiate and implement changes to plans at short notice within a fast-paced retail environment.
- Good knowledge of Adobe Photoshop or similar.
- Adobe Photoshop: 1 year
**Desirable Skills**
- A passion for interior design and the homeware/home furnishing industry.
- Knowledge of Google Analytics.
- A passion for graphic design.
- Experience of partnership marketing initiatives.
- Experience of direct mail and print advertising.
- Social Media savvy.
**Job Types**: Full-time, Permanent
**Salary**: Up to £25,000.00 per year
**Benefits**:
- Bereavement leave
- Company events
- Discounted or free food
- Employee discount
- Flexitime
- Free parking
- On-site parking
- Work from home
Schedule:
- Flexitime
- Monday to Friday
Ability to commute/relocate:
- Wakefield: reliably commute or plan to relocate before starting work (required)
**Education**:
- Bachelor's (preferred)
**Experience**:
Work Location: In person
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