Digital Marketing Executive
2 days ago
**Digital Marketing Executive**
**Southampton**
**£25,000 - £28,000**
**1-1 Recruitment have a new and exciting opportunity for a Digital Marketing Executive to join our client’s friendly, growing team. As a Paid Search Specialist, you will provide support to the Head of eCommerce Digital Marketing, to**develop a performance media strategy which drives revenue and delivers maximum return on investment.
**KEY RESPONSIBILITIES**:
- Define, develop and implement eCommerce performance media strategies
- Support the Head of eCommerce Digital Marketing in the development and management of the Performance Marketing
- Work with the assigned agency to coordinate the paid search activity, managing the digital marketing budget
- Coordinate paid search support, as well as new product launches and campaigns
- Fully own analysis and reporting of the performance media activity to key stakeholders
- Continually audit and optimise performance across the account to increase growth
- Work closely with EMEA Web and Marketing Teams
- Actively monitor competitor activity and new digital marketing approaches
- Drive operating efficiencies by continually reviewing and developing the right processes
- Uphold a good understanding of paid search best practice and latest developments
- Educate other functions on the benefits channel requirements and opportunities
- Ensure all digital marketing activity complies with relevant laws and regulations
- Ensure personal and team compliance with Code of Conduct, Web Governance, Bribery Act, Competition Law, GDPR and other company policies
**KNOWLEDGE, SKILLS & EXPERIENCE**:
- A passion for latest digital media trends and a solid understanding of paid search functionalities
- Proven track record of paid search experience (eCommerce experience desirable)
- Google ads certifications (desirable)
- Commercial mind-set with the ability to interpret and work towards achieving Return On Ad Spend (ROAS) and revenue targets
- Ability to analyse performance of PPC campaigns and make recommendations for their optimisation
- Exceptional written and oral communication skills and comfortable communicating and presenting to internal teams
**BENEFITS**:
- 21 days holiday (rising by one day each year up to 5 years), bank holidays and your birthday off
- Health Insurance
- Dental Insurance
- Free Parking
- Restaurant
- Discount on products
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