Senior Marketing Associate

8 months ago

Newbury, United Kingdom Stryker Corporation Full time

**Why join Stryker?**:
Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards - not to mention various social and recreational activities, all of which are location specific.

**Know someone at Stryker?**:
**Responsibilities**:
Competitive Insights
- Knows the market positioning and strengths/weaknesses of key competitors.
- Locates key recipients of marketing intelligence and information

Customer Insights
- Describes the offerings of a product line and their primary features.

Customer Centric Development
- Identifies critical customer needs and preferences.
- Advocates on the customer's behalf.
- Seeks help to support dissatisfied customers beyond own span of control.

Developing the Strategy and Marketing Plan
- Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template
- Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
- Provides metrics and updates back to the larger group on applicable individual segments of the process.

Budgets
- Responsible for achieving a budget target.
- Explains the various purposes and uses of budgets.
- Lists essential elements of a budget.

Value Prop Segmentation
- Lends support and analytical help in segmentation work.
- Works proactively with market research to collect customer insights for segmentation, targeting and positioning

Value Prop Targeting & Positioning
- Identifies major initiatives, key issues, and benefits of product positioning.
- Identifies factors that influence marketing strategy and positioning.
- Identifies useful reasons to believe from the value proposition
- Collaborates in the development of the target audience description.

Brand Stewardship
- Identifies whether a product or brand name is a true product or portfolio (a brand that reflects the customer perspective).
- Able to assess alignment of specific company projects or initiatives to the core competence.

Evidence Generation
- Identifies key elements of the Value Proposition that require evidence.
- Applies clinically proven claims to existing marketing programs.

Marketing Objective
- Can generate alternative category definitions for the product or portfolio.
- Identifies whether a business goal meets SMARTI criteria.
- Prioritizes marketing initiatives appropriately given product or portfolio goal and metric.

Source Volume and Strategic Objective
- Defines each of the four customer groups of the product or portfolio: non-users, exclusive users, competitive users and multi-brand users.
- Identifies each of the Big Picture strategic quadrants.
- Develops an operational customer definition for the product or portfolio, including attitudes and behaviors.

Sales Distribution Channel
- Identifies basic sales channels used by the organization.
- Cites examples of sales channels for specific products, services or customers.
- Applies market data, uses planning tools, and seeks expert opinions when analyzing channel strategies.

Sales Enablement
- Is the Subject Matter Expert for applicable products/product lines and able to field technical questions. [note: some products are more technical than others and will take longer to get to SME status]
- Familiar with the field sales structure and the role of sales in the overall marketing mix.
- Gathers information for documents such as presentations, proposals or product guides.

Sales Training
- Incorporate new products into ongoing sales/medical education curriculum
- Supports the on-label use and promotion of all products.

Forecasting/IBP
- Describes the concepts and importance of sales forecasting.
- Able to translate a product forecast into a product demand plan.
- Follows an organization's sales forecasting standards.
- Assists in estimating sales trends in the market.

Supply Chain
- Identifies goals and objectives of effective supply chain management.

Pricing
- Identifies factors that influence marketing strategy and positioning.
- Can conduct financial analysis for pricing (contribution, breakeven, profit pool calculations)

Communication Strategy
- Understands the various types of communications objectives.
- Identifies internal or external publications and sources of information that are relevant to the organization.
- Identifies the various types and formats of communication that are commonly used outside of the organization.

Marketing Channel
- Understands the difference between direct and indirect channels. Summarizes key features of common marketing channels.
- Understands the different channel strategies and associated business implications.

Effectiveness Measurement
- Familiar with marketing metrics for the product or portfolio and the department.
- Uses appropriate KPIs to track results.
- Provides examples of business measurements used in own area.
- Identifies methods used to capture and communicate m

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