Marketing Liaison Officer
3 weeks ago
**Job Title**: Marketing and Liaison Officer
**Location**: Walsall
**Hours**: 18 hours per week
**Reporting To**: Contract Manager/Clinical Lead
**Key Relationships**: Contract Manager, Clinical Lead, Healthcare stakeholders and partners
**The Role**:
The Marketing and Liaison Officer will play a key role in promoting the digital stop smoking service within the Walsall area. This will include raising awareness with GPs and Pharmacies as well as connecting with other Public or Private organisations where smoking may be prevalent to promote stopping smoking via our digital programme.
The Marketing and Liaison Officer will work closely with external partners and stop smoking app users to ensure:
- Opportunities to build brand awareness at a local level are maximised to generate referrals.
- Work in collaboration with local engagement leads to maximise stakeholder engagement and pursue partnership opportunities.
- Use client insight to create engaging social media content and marketing campaigns to promote the stop smoking digital service.
**Key responsibilities: -**
- Create a wide range of different and appropriate marketing resources for the promotion of our digital stop smoking service.
- Proactively create partnership opportunities within Walsall to generate stop smoking referrals.
- Promote the digital stop smoking service at local health and wellbeing community events along with supporting local and national stop smoking campaigns.
- Work with Contract Manager and Clinical Lead to identify key geographical locations to target the promotion of the stop smoking app.
- Promote digital support at outreach events.
- Take a leading role in developing and implementing the marketing strategy to achieve referral target.
- Write content for promotional leaflets, blogs, press releases and resources.
- Play an active role in supporting clients via the closed Facebook group. This will include creating regular posts and engaging content.
- Carry out carbon monoxide (CO) monitoring where required.
- Suggest and pilot new ways to reach and engage with our target audience.
**Benefits**:
- 25 days annual leave and 8 bank holidays (pro-rata for part-time staff).
- Company sick pay
- Nest pension scheme
- Death in service benefit.
- Salary sacrifice for pensions
- Contribution Towards Development Training
- Employee Assistance Programme
- Paid Professional subscriptions
- Volunteering days
- Workwear if required for the role.
**For Essential & Desirable Criteria Please See attached document**
Marketing and Liaison officer JD.pdf
It is our policy not to use recruitment agencies.
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