Senior CRM Executive

3 weeks ago

Manchester, United Kingdom Better Placed Limited Full time

**Senior CRM Executive**

**Luxury Travel**

**Cheshire**

**£35,000 + Package**

We're really pleased to be supporting this client on their latest hire, Senior CRM Executive.

This is a really exciting consumer brand, authentically themselves, innovative and creative.

An established brand that has been through incredible growth, doubling in size year on year.

**The Brand**:

- Heritage brand with over 100 years in the market. Iconic brand name
- £100+ Million Turnover
- Record breaking years and on track to have the best ever year. Outperforming pre-covid times.
- A team that are genuinely enthusiastic, driven, brave and want to achieve.

**Key responsibilities for this role include**:

- Support the brands overall CRM strategy, tracking it's performance and keeping CRM as a key channel as part of the overall digital strategy.
- Ensure the database is segmented effectively for targeted campaigns.
- Optimise the retention strategy for the brand, building customer loyalty.
- Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business

**What I am looking for**:

- Extensive experience within CRM, including eCRM and core acquisition automation programmes.
- 2/3 years within CRM, working on a number of different ESP is ideal.
- Creative campaign delivery and content
- Knowledge of customer segmentation.
- Experience within with data, data in separate teams to create a single customer view.

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