Senior CRM Executive
2 weeks ago
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Summary
Job Title: Senior CRM Executive
Location: Manchester Airport / Hybrid
Permanent, Full time
About CAVU
For airports, for partners, for people. We are CAVU.
Formed from the union of MAGO, MAG USA and our network of direct-to-consumer brands - who together drive market leading passenger spend for airports across the world - we have combined our resources to address evolving passenger needs today and exceed them as we move forward into tomorrow.
From our revenue accelerating single platform technology, Propel, through to our world class hospitality venues including Hangar, 1903 and Escape Lounges - our solutions make travel more seamless and enjoyable for passengers and more profitable for our clients and partners.
Our name is taken from the aviation, meteorology term, Ceiling and Visibility Unlimited, which designates the perfect flying condition.
More than just a name, CAVU is our mindset. It represents all that we stand for. Our proud aviation heritage, our drive to push boundaries, and the very essence of what we do: creating seamless, enjoyable travel experiences for airport passengers.
Together, we can reach new heights. Together, we are CAVU
The role
The Senior CRM executive will work with the CRM Lead, to support in delivering the CRM marketing strategy across clients, experiences and B2B markets delivering engagement and revenue-driving campaigns. This role will also be responsible for delivering the BAU calendar and optimisation strategy with the objective of increasing all customer engagement metrics including open, click, conversion and unsubscribe rates. Support in the implementation of automated programmes with the objective of driving retention rates and building customer lifetime value / loyalty.
About you
1+ years of CRM experience of working in a B2C CRM position is essential. CRM experience of working in a B2B CRM position is desirable. Experience delivering at pace. Highly customer-centric with a good understanding of CRM strategies and practices. Experience working with ESPs to select targeted audience segments and send campaigns. A good understanding of lifecycle development and optimisation.
Key tasks and responsibilities
Deliver and optimise BAU campaigns for all brands within the group, across email. Support in the delivery of personalised, content-driven email campaigns Deliver actionable post-campaign reporting and analysis; with clear learnings and recommendations to optimise future activity. Work closely with Analyst to identify new opportunities within our data sets to optimise campaign performance.
EDI and CAVU
We are an equal opportunities employer. At CAVU we know that diverse teams are more likely to have greater innovation, creativity and understand of our customer needs. These are many of the things we are passionate about at CAVU.
Did you know that some demographics may be less likely to apply to job adverts than others? For example, women are likely to apply only if they fit all of the skills listed. If youre reading this and perhaps dont tick every skill then please still make yourself known to CAVU. Wed love to hear from you.
We also want to ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, therefore please contact us to request assistance.
Sound Interesting? Please apply via the link
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