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Strategist

7 months ago

Macclesfield, United Kingdom McCann Worldgroup Deutschland GmbH Full time

**Job Description**:
**Strategist**

**Location**:McCann Campus, Macclesfield (Hybrid)

**About Us...**

Ghosts. A swimming pool. 2 mischievous kittens. At McCann Manchester, it’s fair to say we’re a little different.

Here the people make the agency, they are what makes our work so unique. That’s why we’re on the look-out for the people who will fit best. We’re a creative agency spread across eight acres of countryside in Cheshire, and the rumours are true, we also have a pub, bistro and gym all on-site. McCann Manchester is a big family - the largest integrated agency in the UK in fact.

We work with some of the UK’s most interesting brands and we’re looking for a Strategist to come and join us. Armbands optional.

**The Part You’ll Play as Strategist **
- As a Strategist on a major retail account you will be responsible for shaping large, cross-channel campaigns and executing the brand strategy for one of the biggest brands in the UK. You’ll work alongside an experienced strategy department and collaborate with creative, design, digital and account management teams.- We’re looking for a big thinker who loves to dig into research and data. Someone who loves to be a part of the creative process and who can confidently guide creatives to achieve business objectives. And most importantly, someone who is up for a new challenge. Specifically, responsibilities will include:
- Help identify the role of advertising in solving business problems
- Use key research tools (incl. social listening) and conducting own research (qual and quant), to discover insights and cultural truths
- Turning the client brief into a killer creative brief and briefing the creative teams
- Development of messaging frameworks to guide communication through the line
- Working with the team to demonstrate marketing effectiveness

Please note you will be required to travel to the office (Prestbury, Macclesfield) three times per week, with monthly travel to the client office in the Midlands.

**As Strategist You’ll Bring**

Minimum requirements:

- Previous experience within a Strategy, Insights or Media/Communications Planning role, working with major brands (retail is a plus)
- A natural curiosity about people and culture
- Experience working with strategy and creative teams
- Knowledge and use of digital platforms

McCann Worldgroup is a disability confident employer and as such we guarantee an interview to any applicants with a disability, meeting the minimum requirements.

**As a Strategist You’ll Have Access To**
- A competitive financial and benefits package and a culture ideally suited to those who enjoy pursuing personal career development.
- The opportunity to work within the largest integrated agency in the UK, in stunning surroundings, with specialist departments including, animation, video production, planning, digital creative and development and social media.
- An outstanding working environment that really is hard to beat. Based on an 8 acre site the four main buildings form a campus that includes a subsidised Bistro, free car parking, free access to an onsite gym and an outdoor heated pool (for when the weather gets warmer).

**The Truth
Working with McCann will be a journey, it’ll be both fun and challenging. We want you to grow with us, and create work our clients will be excited about and work you will feel proud of.

**#LI-IL2 **_#LI-H_**_ybrid_