Social Media and Digital Marketing Specialist
3 months ago
Job Summary:
At Damascena Coffee House, we pride ourselves on offering a unique blend of traditional coffee, authentic Syrian cuisine, and diverse specialty beverages. We are seeking a dynamic and creative Social Media and Digital Marketing Specialist to join our team and help us elevate our brand presence across various digital platforms.
Key Responsibilities:
Social Media Management:
- Develop, implement, and manage social media strategies for each branch to enhance brand visibility and engagement.
- Create and schedule engaging content for social media platforms, including Instagram, Facebook, TikTok, and more.
- Collaborate with photographers to produce high-quality visual content for our social media platforms.
- Create quick, engaging videos for Instagram Stories, Reels, and TikTok.
Digital Marketing Campaigns:
- Analyse campaign performance and adjust strategies to maximise ROI and meet business objectives.
Content Creation:
- Collaborate with the team to generate creative content ideas that align with our brand’s mission and values.
- Design visually appealing and cohesive marketing materials using Canva.
Customer Engagement:
- Monitor online reviews and engage with customers to maintain a positive brand image.
Administrative Support:
- Assist with various administrative tasks related to marketing and communications.
- Maintain organised records of marketing activities and performance metrics.
Qualifications:
- Proven experience in social media management and digital marketing.
- Strong understanding of various social media platforms and their respective best practices.
- Proficiency in using digital marketing tools and software (e.g., Hootsuite, Google Analytics, Facebook Ads Manager).
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate innovative marketing ideas.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
- Experience in creating quick, engaging videos for social media platforms.
- Proficiency in using Canva for designing marketing materials.
- Customer service experience is highly desirable.
**Benefits**:
- Competitive salary based on experience.
- Opportunity to work in a vibrant and culturally rich environment.
- Flexible working hours.
- Professional development opportunities.
**Job Types**: Full-time, Part-time
Pay: £18,300.00-£32,000.00 per year
Expected hours: 24 - 42 per week
**Benefits**:
- Casual dress
- Discounted or free food
- Employee discount
- Free parking
- On-site gym
- On-site parking
- Store discount
Flexible Language Requirement:
- English not required
Schedule:
- Flexitime
- Monday to Friday
- Weekend availability
Supplemental pay types:
- Performance bonus
**Education**:
- Certificate of Higher Education (preferred)
**Experience**:
- Social media marketing: 2 years (required)
- social media: 2 years (required)
Work Location: In person
Reference ID: Social Media
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