Finimize - CRM Marketing Executive

3 months ago

London, United Kingdom abrdn Full time

Job Description

Finimize empowers retail investors by equipping them with information to make their own informed investment decisions, without any jargon, in less than 15 minutes a day. Finimize has over one million subscribers to its daily newsletter and they’ve built a passionate global community around making investing accessible and digestible to clients.

At abrdn we’re futurists, enabling our clients to be better investors. So it’s great to be working with Finimize who share this vision of empowering investors through information.

Finimize HQ is typically based in London, currently all staff are working remotely so we’re open to remote workers for this role.

We’re looking for a CRM Marketing Manager to join our team. In this high-impact role you will be on the frontline of our subscriber engagement strategy, building out our CRM capability to convert, engage and retain users across our subscriber lifecycle while also engaging with subscriber inquiries.

**Responsibilities**:
- Develop and lead the strategy for end-to-end user and subscriber acquisition, engagement and retention-
- Create our audience segmentation strategy, define our subscriber segments and build reporting for free and premium subscribers.- Own the lifecycle communications for Finimize Premium subscribers- Identify organic and manufactured triggers and design strategies that leverage triggers to drive habituation, engagement and retention.- Create programs for subscriber on-boarding, lifecycle management, and winback initiatives- Analyse campaign and channel performance and use insights to identify opportunities to increase engagement and conversion rates at all stages of our subscriber’s lifecycle journey- Manage experimentation agenda continuously improve performance across all CRM channels- Own the CRM campaign calendar- Deliver consistent and innovative user experiences across our channels that enables us to personalise our user journeys.- Partner with Product and Engineering to identify and build features that will support your CRM strategy- Create and share weekly and monthly performance reports.- Respond to subscriber inquiries, resolving requests and improving subscriber satisfaction- Monitoring and responding to customer reviews across App Store, Google Play, TrustPilot and more

To be successful in this role you will need (minimum experience/requirements)- Experience building CRM programs from scratch- Strong track record of executing successful cross-channel lifecycle comms that improves activation, engagement and retention- Technical aptitude with a creative eye. You are as adept at the technical intricacies of CRM systems and marketing ops as you are with creative design and messaging in your comms.- You are customer centric, and have a deep understanding of customer segmentation- You have a bias for action and thrive in ambiguity- End-to-end planning, development and execution of large-scale cross-channel lifecycle campaigns.- Deep expertise with customer engagement platforms (Sailthru, Iterable, Braze, et al),- Experience delivering automation & personalisation strategies- Analytical - excited by and proficient at numerical marketing, a love for data- Obsession with your craft, down to the smallest detail

Moreover, we recognise that supplementary skills beyond the minimum criteria can greatly enhance your success in this position. These skills are:
- Experience with a subscription business a plus- Experience in customer success, solving customer requests and problems.- Experience with Zendesk or related customer success platforms- Experience product analytics such as Mixpanel & Amplitude, or BI platforms such as Looker or ThoughtSpot- Experience with personalisation tools such as MovableInk, Fresh Relevance, or DynamicYield- Some experience in client relations, customer support or community management- Competency in coding HTML and CSS

Our Benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around, including 40 days annual leave, a 16% employer pension contribution, a discretionary performance based bonus (where applicable), private healthcare and a range of flexible benefits including gym discounts, season ticket loans and access to an employee discount site amongst many others.

Our Inclusive Culture

We are committed to exploring the possibilities of working smarter. This means we’d like to hear from you, whatever way you like to work.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense - this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or bel

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