Global Creativity Lead

7 months ago

Slough, United Kingdom Reckitt Full time

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

**Marketing Excellence**:
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with Research and Development. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

**About the role**:
This highly visible role will help fuel the transformation of Reckitt into the world’s most purposeful and effective marketing organization. The Global Creativity & Agency Partnership Manager will be part of the Marketing Operations team, which is an internal jump team that helps embed marketing capabilities. Due to the global nature of the role, global travel may be required when necessary.

This role will have direct access to shaping how Reckitt creates effective and award-winning work across all 3 Global Business Units, the role will be based in Slough, United Kingdom. In addition, this role will support Reckitt top markets in bringing their Brand Fight to life, helping solve some of the world’s biggest challenges with creativity and purpose. If you are keen to sharpen your skills as an inclusive marketer, this role reports to Global Director of Creativity and Diversity & Inclusion to shape the future of inclusive marketing at Reckitt.

**Your responsibilities**:
AGENCY ECO SYSTEM:

- Orchestrate the agency performance review and AOR remuneration programme with Procurement. Review performance to set the foundations for creative effectiveness.
- Actively support country top to tops to ensure action plans to maximize PBR. Secure that the MD’s are playing an active role in driving the agency’s performance.
- Enable Reckitt’s approach to production drive increased diverse representation in front of and behind the camera.

LIGHTHOUSE MOVEMENT AND PRIZE STRATEGY:

- For Lighthouse, support top-tier Category Market Units in bringing their fights to life to create both growth and positive societal impact with your executional expertise.
- Create the next wave of Reckitt case studies to externalise how Reckitt is leading the way in creating positive impact and growth through creative effectiveness.
- Partner with Global Markets and Demand Management teams to unlock capabilities and resources to create a pipeline of award-worthy work.

CREATIVE EFFECTIVENESS
- Support in the development and execution of key capability events including but not limited to external events like Cannes, but also internal capability programming across multiple levels and regions with executives to brand managers.
- Influencing, Tracking, and reporting on the content maturity model for key CMUs and elevating the Creative Excellence scores across the business units, coordinating with DESKs (which are hubs set up to drive operational excellence across 8 different locations).
- Responsible for Creative X (automated creative reporting tool) reporting, configuration of the tool and the future integrations required with support from IT&D and DDMM which are other internal global function.

DIVERSITY & INCLUSION
- Support Category Development teams in creating sustainable growth by helping them identify communities who can benefit most from each Brand Fight.
- Accelerate and govern the Diversity and Inclusion marketing journey of the global Reckitt marketing community by developing and refining resources to deliver Positive Portrayal in all consumer-facing comms.

**The experience we're looking for**:

- Solid background in community management or marketing within a global landscape.
- Experience as a self motivated highly flexible Senior/ Brand Manager.
- A flair for nurturing relationships, with commendable interpersonal and networking talents.
- History of success in crafting and leading engaging events and community initiatives.
- Adept at using digital tools to create vibrant, collaborative online communities.
- A strategic thinker with a penchant for creativity and an analytical approach to marketing.

**The skill

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