Content Marketing Manager

3 weeks ago


Ireland, United Kingdom The Portfolio Group Full time

**Hybrid Working;** Portfolio are proud to be exclusively representing an award-wining, multinational HR & Employment Law services client in their search for a Digital Content Specialist to add to their team The leading Employment Law and Health& Safety Specialists, who provide a service to 28,000 Client's daily business operations are on the hunt... could this be your next opportunity?

**Day-to-Day Responsibilities**
- Ensure all copy and scripts are delivered to brief, on time, and to the required quality standards.
- Prepare content calendars to ensure timely and well executed content across multiple channels and campaigns
- Through your content speak to our target customer persona and develop outreach strategies to this audience in multiple locations throughout Ireland
- Work closely with our PR and SEO teams to identify opportunities with publishers, bloggers and influencers to improve our organic reach.
- Stay-up-to-date with industry developments in content marketing, monitor competitor activity, customer behaviour and the latest trends to improve the performance of your writing and content.
- Prepare and provide regular analysis and reporting (monthly, quarterly, as appropriate)
- Use our data to help inform your content planning and growth.

**Essential Criteria**
- Degree in Marketing, Advertising, Communications or related degree
- At least 4 years' experience in producing high quality B2B content for promotion across digital marketing channels.
- Excellent creative English writing skills
- Demonstrable understanding of copywriting best practices.
- A real ability to understand your target audience and make content that engages them.
- Solid knowledge of web analytics tools such as Google Analytics and comfortable with turning other sources of data into information.
- Knowledge of standard and current SEO practices and its relationship with content.

**Desirable Criteria**
- Digital Marketing qualification
- On-page and off-page SEO understanding and experience
- Experience with web Content Management Systems

**P968872CCR2**

**INDIRE



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