Head of Marketing
4 days ago
**Head of Marketing Job in Wimborne**
Dovetail Recruitment are pleased to be working with a professional innovative and technology driven company in Wimborne. Our client is looking for a Head of Marketing to take overall accountability for driving revenue growth, by overseeing the Content Strategywithin a B2B environment. This is an excellent opportunity for a line Management Marketing professional that is able to inspire and motivate others and set clear objectives and expectations.
**Duties and Responsibilities of the Head of Marketing**:
- To create and own the growth marketing strategy generating high-quality leads to meet the business targets and to ensure that every channel is optimized
- Create and deliver marketing programmes and campaigns that reach the ICP
- Working closely with Senior Sales to define joint KPIs and other measures for campaigns
- Working with the Sales team to ensure all outreach is on-brand
- Defining and developing buyer personas
- Developing and testing messaging, channel strategy and promotions in the UK & the US
- Working with relevant stakeholders to develop campaigns to win back lapsed opportunities
- Working with data providers to ensure that the sales and marketing team always have the latest and best quality data possible
- Developing strategic relationships/partnerships programme to unlock new routes to market and access to data
- Ensuring the Content Marketing Manager is successfully delivering the Content Strategy and providing support and guidance to them
**Knowledge and Experience**:
- Considerable professional marketing experience within B2B environment
- Good understanding of HubSpot Marketing, CRM, Google Analytics or equivalent
- Good experience of working with data, insight and paid performance channels
- Able to build strong rapport with other departments especially working closely with Sales
- Highly numerate with excellent attention to detail
- Able to cope with ambiguity and to provide clarity
- Excellent Team player and commercially driven
- Pro-active, takes ownership and control
- BA Degree 2:1 or above
**Salary and Benefits**:
- A salary of £70,000 - £75,000 per annum DOE
- Monday - Friday working hours
- Onsite parking available
- Learning and Development opportunities
- Company pension
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