Channel Marketing Manager

1 month ago


Evesham, United Kingdom Reed Marketing & Creative Full time

Want to work for a world leader in their industry? This company are looking for a Channel Marketing Manager to join them to work with their retail national account partners, internal sales and account management teams to identify new marketing opportunities

Key Responsibilities Include:

- Collaborate with customers, account management and area sales teams to develop, deliver and measure campaigns, promotions and other trade activation initiatives to improve our customers’ business and deliver mutual sales growth.
- Support the sales and national account managers to develop and execute the online strategy across customer e-commerce platforms, including website listings, brand pages and digital advertising
- Support the sales and national account managers to review, improve and monitor the offline presence in customer trade catalogues/publications, maximising product listings, POS placement and advertising.
- Work with the National Accounts Director and National Account Manager to develop and execute national customer campaign calendar and wider communication plans regarding new product development, range changes and other operational related communications.
- Coach our account management and sales teams in the sell, implementation and measurement of marketing activities relevant to business development and trade activation.

KNOWLEDGE, SKILLS & EXPERTISE
- A self-motivated individual with at least 2-3 years’ marketing communications experience, preferably working in a customer trade or retail marketing role.
- Good understanding of digital and traditional marketing.
- Good interpersonal skills and the ability to work under pressure.
- The ability to prioritise and work under pressure.



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